9 Times K-pop Idols Collaborated on K-beauty Products

If you’re a fan of Korean beauty, you’re definitely not alone. According to this report, the K-beauty industry is expected to reach a value of $21.8 billion by 2026 — more than doubling its growth in a little over ten years. It’s hardly a surprise that K-pop and K-beauty have grown in popularity together! In…

Top 8 Summer-to-Fall Transition Tips: Beauty Edition

From skin care to makeup and everything in between Fall is that magical season when you’re finally able to pull out your favorite warm wardrobe staples – waterproof trenches and Martens with a chunky platform are among them – and hold onto them for the remainder of the year. And while the anticipation for the…

The New eSpoir Look Book Vintage Lace Palette is the Ultimate Fall Staple

And you should get your hands on it before it’s out of stock. The continuous pursuit of beauty is natural for every human being. eSpoir, being the behemoth beauty provider, helps you with exactly that.  This globally recognized Korean road shop provides you with tons of high-quality K-beauty products. Recommended by many makeup artists, eSpoir…

These Korean Beauty-Inspired Press-On Nails Are Here To Stay

Are you craving cute, intricate summer nail designs that you can’t create by yourself at home? Then look no further – we’ve got you [quite literally] covered.  Nail salons all over the world might be closed now, but that doesn’t have to stop you from pulling off the perfect nail look. If anything, it can…

Modern Beauty Procedures: The Korean Way

South Korea is no stranger to beauty procedures. In fact, it’s on par with giants in the global cosmetics industry like Japan and France. Thank the country’s pop culture for the perpetually appearing beauty trends on the international market – without them, there wouldn’t be nearly as much innovation.

As the…

NCT Dream are CandyLab’s Newest Brand Ambassadors

The K-pop boy group’s latest announcement is the collab of our dreams. K-pop group NCT Dream are the proud new ambassadors for CandyLab Cosmetics, a makeup brand best known for its collection of vivid, sparkly lip and eye products.  CandyLab specializes in makeup to have fun with. Their most popular products include pigmented lip tints…

Soak Summer Pick: Top 5 Korean Sunscreens For Every Skin Need

No doubt, summertime is a great season to soak up the sun, but it does come with repercussions. Take, for instance, UV rays. They give you a healthy summer glow yet are also known for doing a lot of damage to your skin.  For this reason, we can’t stress enough the importance of generously applying…

Top 10 Trending Cafes in Seoul You Have to Visit Right Now

Our go-to places for aesthetic vibes, yummy desserts, and good coffee  Everyone knows that Seoul is home to some of the most aesthetic and trendy cafes in the world! A lot of the cafes in Seoul have a unique concept, which is beautifully expressed through their menu choices to their interiors and exteriors. Cafés are…

Summer Must-Haves: 5 Best Korean Lip Tints

A lip tint is one of the, if not the most distinctive product in the world of K-beauty. It simultaneously gives your lips a bright color, while nourishing and moisturizing them. Besides, it also protects lips from the harsh UV rays. But the main reason why Korean girls choose tints over other lip products is…

Your Go-To Korean Anti-Aging Skincare: TOP 5 AHC Products

This mix of goodness is precisely what helps to address the individual skin needs and enhance the natural beauty within every woman. Check out these TOP 5 AHC products you should incorporate into your Korean skincare routine ASAP: 1. The Pure Real Eye Cream for Face Since AHC’s eye creams are their highest ranked and…

5 Best Korean Acne Patches: “Don’t Touch, Just Patch!”

Let’s face it – none of us is born with perfect skin. It’s normal to be getting occasional pimples here and there. That said, we don’t want to let them take over our lives and ruin our confidence. This is where the K-beauty innovation known as ‘pimple patches’ comes to rescue. These acne patches help…

Everything You Need to Know About Toun28’s Skincare Collection

Toun28 is a truly unique brand in the niche of K-beauty supply. It’s a one of a kind brand that offers natural and organic skincare products while following ethical and sustainable philosophies. To help your skin look and feel its best, Toun28 uses only natural and sustainable ingredients. They also have 100% fully recyclable packaging…

The Ultimate Guide to Dr. Jart+’s Biome Line

Dr. Jart+ is a worldwide, innovative brand that raises the concept of skincare to the level of art. Even the name of its actually consists of the word “art”. Skincare + science + art make up the philosophy of the brand. It was Dr. Jart+ that first debuted BB cream to the general public and…

“Expect Tomorrow” to be a Great Skin Day with Cosrx

At Soak, we’ve fallen in love with K-beauty brand Cosrx! With a tagline of “expecting tomorrow”, we love the innovation and effectiveness that is poured into all of their products. The first product I personally discovered by them was their “Acne Pimple Master Patch” that changed my skin for the better after using it just…