Korea’s New Wave of Cleansing: the Cleansing Oil + Water Hybrid

When it comes to face wash, there are seemingly infinite options. If you want to cleanse your face like a French woman, there are micellar waters. And cleansing oils had their big craze a few years back. But what’s emerging out on the market here in Korea is a new category, a hybrid of the…

LabNo: What is this K-Beauty Brand Saying “No” to?

The “No” in LabNo’s brand name isn’t short for anything. It’s literally a big fat “No” to skincare practices LabNo has deemed unhealthy – namely the shortcuts companies take in developing products. The “No” encapsulates their uncompromising commitment to transparency and good ingredients. So what are they saying “No” to exactly? the 20 ingredients you should…

Meet Korea’s Favorite Lip Tint: Comparing the Peripera Ink Tints

Peripera, an offshoot of popular road shop brand Clio in Korea, has taken over the lip tint market with its affordable prices (₩9,000/$9 USD) and such long-lasting formulas that some even bemoan the difficulty of removing them. While a Korean lip tint might be synonymous with the lip gradient look, don’t let that stop you…

Beauty Backstage: Unistella the Celebrity Nail Artist and Her Jewelry Drop

Unistella aka Eunkyung Park is a rockstar in the nail art world. A bit of punk, glam, and elegance all rolled into one, her cutting edge nail art trends have gone viral and upended standard approaches to nail art. If you’ve ever seen wire nails or shattered glass nails trending on Instagram, yup that’s all her. Her ingenuity…

Customize Your Makeup with Innisfree’s New My Drops

Let’s face it – our skin is finicky business. A change in season is enough to render some of the beloved holy grail products we’ve spent ages on the hunt for less than perfect. That’s why Innisfree has come out with My Drop (14 ml, 10,000₩), a handy little product made to be mixed with your foundation…

Mediheal Masks: The Cost-effective Bulk Pack from Costco

Mediheal is one of the most dominant players in Korea when it comes to face masks. They have a variety of different types, so it tends to get really hard to choose even within the Mediheal brand! However, the Costcos in Korea take the trendiest and and most popular skincare products and sell them in…

The Best Korean Sunscreens in Korea Right Now 2018

The landscape of sunscreens in Korea has skewed towards a “safe ingredient” trend. This comes with the advent of Korean cosmetic analysis apps like 화해 (Hwahae) making potentially irritating/hazardous ingredients easier to be aware of as well as Korean beauty gurus (e.g. Director Pi) espousing the need for “good” ingredients. Formulations with gentle ingredients are…

Beauty Backstage: Serina Hwang, Korean Broadcaster

Serina Hwang is a force to be reckoned with in the Korean broadcasting world. Working with an eclectic group of networks (Arirang, EBS, LiTV, JEI English), she hosts for TV (Arirang Today World Edition, EBSe 지식 English) and radio (EBS FM’s Morning Special, Easy Writing) and emcees events (Samsung, G20). Outside of work, she’s a mom of…

Why Korea’s Cotton Pad Skincare Trend Actually Works

You might’ve seen Korean Youtubers with cotton pads all around their face. Sticking product-soaked cotton pads on your face has been known as a bit of a DIY skincare trick in Asia for a while. However, in the past year, it’s taken off more than ever as a trend in Korea with videos and tutorials…

Brand Spotlight: Moonshot is Bold Beauty for Beginners

Even before opening their first flagship store in 2015, Moonshot’s name was on everyone’s lips. The beauty community was abuzz with talk of the brand that was said to be backed by famous K-Pop conglomerate YG Entertainment, a company part of the “K-Pop Big 3”, a group of 3 companies including JYP Entertainment and SM…

Beauty Backstage: Emma Beauty, Model and Content Creator

Emma Beauty is a “Beauty Creator” on NaverTV, one of the biggest online channels and search engines in Korea (think Youtube + Google = Naver). Her channel features product reviews and makeup tutorials and follows her life behind the scenes as a model. Primarily a beauty model, she’s worked with Laneige, Estee Lauder, Espoir, Etude House, Stila,…