K-Beauty in Korea vs. America

Unknown to many in the West- Korean beauty in Korea looks very different than it does in the US, Canada, etc. Though many companies vouch to be the “best of K-Beauty”, those in Korea when they peer into these sites and brands, are quite surprised as many of these brands don’t exist in the Korean market or are even heard of in retail stores.

Contrary to modern belief, we – those straight from Seoul, South Korea-  have the latest access to all the brands, products, and reviews as they come straight into the Korean market.


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