The current trending face in Korea has moved away from a “no-makeup” makeup look to a more sultry, disheveled, and sexy style. Korea’s cosmetic and editorial trendsetters are introducing new facets to the signature Korean style popular throughout Asia. For the most part, the average Korean woman still wears very light, natural-looking makeup, conservative clothing, and does not lean toward strong, statement looks. However, in current media, magazine, and editorial content, you may witness trends shying away from the dainty, conservative feminine look to newer and bolder sexy looks.
Brands that bring the allure of Western makeup to Korean beauty, such as Stylenanda’s cosmetics line, 3CE, have done a fabulous job exploring the untapped sexy, smoky, and adventurous cosmetics market in Korea. With super-matte lipsticks, bold eyeshadows, and experimental fashion trends backing up their street fashion cred, Stylenanda has become the edgy face creating a new narrative of visuals in the K-Beauty game. By making their products easily attainable for all makeup users-alike, they’ve successfully localized this trend into the young minds of Korean millennials.
The cute, innocent girl look is still praised all over Korea, as the typical Korean women still desires to look young, fresh, and untainted by the world. Now it is mingled with a hint of mystery, and effortless sexy to attract the opposite gender.
Check out Stylenanda for fresh new cosmetic products, fashion, and Korean cheeky/sultry looks!
Tell us your favorite Korean looks & make-up styles in the comments section!