Even before opening their first flagship store in 2015, Moonshot’s name was on everyone’s lips. The beauty community was abuzz with talk of the brand that was said to be backed by famous K-Pop conglomerate YG Entertainment, a company part of the “K-Pop Big 3”, a group of 3 companies including JYP Entertainment and SM Entertainment that host some of the biggest names in past and current K-Pop history.
YG Ent. groups are known for their bold, edgy concepts that don’t always conform with Korean traditional standards of beauty. So it’s no surprise that Moonshot also boasts a powerful image, with sleek, streamlined packaging, and shades that go beyond your standard nudes, reds, and pinks commonly found in K-Beauty brands.
Despite the edge, Moonshot is also aware of their position as an avant-garde brand in an industry that praises “natural beauty”, and thus prides themselves in offering a more accessible approach to innovative trends.
Not only does Moonshot’s representative line of cream lipsticks, the Lip FEAT, come in outside-the-box shades, even the shapes of the bullets themselves are unlike anything else in the K-Beauty industry.
Boasting 16 colors in 3 finishes, these lipsticks are designed to go on in one easy swipe with the unique bullet shape giving you the precision you need to create a perfect lip look!
If bold colors aren’t your thing, then the popular Cream Paint Lightfit are for you! With a range of 8 muted MLBB (“My Lips But Better”) shades designed with East-Asian skintones in mind, this cream-to-matte formula will hug your lips without drying them out. Moonshot also suggests using them as a cream blusher underneath your foundation for a natural flush!
Glitter pots are nothing new in K-Beauty, but Moonshot offers a unique twist on the classic formula with their Jelly Pots! Available in 6 matte, 7 glitter, and 9 pearl finishes, these can be patted onto your eyes and blended out with a soft brush for a quick and easy look.
The waterproof and smudge-proof formula provides long-lasting wear for all skin types with no creasing or fallout!
Whether you’re new to beauty, prefer to keep it natural, or like to express your artistic side with bold colors, Moonshot has you covered. With their wide range of makeup, cosmetic tools, and skincare, there’s a little something for all K-cosmetics lovers!
Featured Image via Moonshot