If you’re a fan of Korean beauty, you’re definitely not alone. According to this report, the K-beauty industry is expected to reach a value of $21.8 billion by 2026 — more than doubling its growth in a little over ten years. It’s hardly a surprise that K-pop and K-beauty have grown in popularity together!
In fact, many idols — male and female alike — have been tapped to be models or brand ambassadors of popular K-beauty brands. In many ways, it’s a match made in heaven, especially since K-pop idols are often known for their stunning looks both on and off the stage. Here, we’ve rounded up some of the hottest collaborations you should know!
NCT 127 & Nature Republic
Nature Republic selected NCT 127 for their friendliness and energy to match the brand’s fresh, positive vibe. The collab’s highlight is the Active10 Blue Capsule Serum, which takes inspiration from the ocean to refresh dry skin to be soft and dewy. Don’t miss out on the California Aloe Fresh Powdery Sun Stick either! No matter the season, sun protection cannot be skipped if you want that perfect skin.
Exo’s Chanyeol & Nacific
Chanyeol‘s bright reputation and personality made him a great match for Nacific — literally, as he is promoting a range of highly-rated brightening and whitening products! There are five Nacific mask packs to choose from, as well as their Pink AHA/BHA and Phyto Niacin Whitening lines, recommended by Chanyeol himself!
Tomorrow X Together & It’s Skin
The ‘little brothers’ of world-famous boy group BTS, Tomorrow X Together are fresh-faced idols making a name for themselves in the industry. Their effortless glass-skin complexions made them a perfect fit to be It’s Skin ambassadors. They’ve also teamed up with the brand to create a limited collection of Colorable Draw Tints, a velvety lip tint with adorable pencil crayon packaging. Try them out if you like chic colours or that MLBB look!
IU & CNP
IU is known for many things, being a hugely talented actress and musician—and also her filter-free complexion? The secret is apparently CNP Laboratory, with whom she’s worked with since 2018. K-drama fans might also know this line from Hotel Del Luna, one of the hottest Korean dramas of 2019. IU starred as Jang Man Wol and made a huge stir with her fashion and makeup, and of course, skincare! Recommended products include the Propolis Energy Ampoule, or the Tone-up Sun Protection.
VT x BTS collab
We couldn’t leave BTS off of this list — they’re the most hotly-anticipated idol group in the world right now, and it only makes sense that their cosmetic partner be just as spectacular. Their collaboration with VT Cosmetics proved hugely popular, winning many adorers with innovative skin science technology, sensuous colors, and stylish design. Last year, they launched a hand cream collection with scents inspired by each member. Meanwhile, their BT21 line also has a line of foundations, cushions, and colour cosmetics adorned with the characters created by each member of the boy group.
GOT7 & The Face Shop
GOT7 has won the hearts of fans worldwide with their music and stunning visuals. For this collaboration with the Face Shop, they selected three of their favourite products to create the GOT7 Best Kit, also known as the GOTTHEFACE kit, which includes Yehwadam’s Heaven Grade Ginseng Rejuvenating Serum, the Face Shop’s Anti-Darkening Cushion in Miracle Finish, and Dr. Belmeur’s Daily Repair Panthenol Soothing Gel Cream. Definitely don’t miss out if you’re looking to upgrade your beauty routine—these are K-pop idol approved!
Red Velvet & Etude House
Girl group Red Velvet’s colourful, chic aura made them the perfect match for Etude House. The result of this collaboration—a limited edition collection of a new product, the Matte Chic Lip Lacquer. Allure called this the “liquid lipstick of your dreams.” It’s waterproof, transfer-proof, and not to mention, kiss-proof! There are twelve new shades, five of which are named after the Red Velvet members. It ticks all the boxes: vivid colour, intense longevity, and a lovely creamy finish. We’re fans!
Monsta X & TONYMOLY
With this Tony Moly collaboration, Monsta X proves that Korean beauty isn’t just for women! Plus, a lip tint is a must-have for female and male idols alike, it’s the perfect way to add a pop of colour and is easy to apply. The limited line of Liptone Get It Tint S uses a new gel formula for smooth application and increased longevity. Each member also got his own color!
Wanna One & Innisfree
The collaboration between Wanna One and Innisfree was a fresh way to launch the Jeju Volcanic Color Clay Mask —and also introduced multi-masking to the masses. The masks come in seven different colors to address different skin concerns, with the goal of improving the overall complexion. With the help of nutrient-rich volcanic mud hailed directly from the famous Jeju Island, the masks tighten pores, exfoliate dead skin cells, and remove sebum, and more. Plus, it makes pampering night extra fun!
Featured image via CNP Cosmetics