“Expect Tomorrow” to be a Great Skin Day with Cosrx

At Soak, we’ve fallen in love with K-beauty brand Cosrx! With a tagline of “expecting tomorrow”, we love the innovation and effectiveness that is poured into all of their products. The first product I personally discovered by them was their “Acne Pimple Master Patch” that changed my skin for the better after using it just…

Brand Spotlight: Exploring Urang’s Family-Friendly Serum Line

URANG Natural (pronounced yoo-rang) is an exciting, up-and-coming skincare brand with organic, gentle ingredients that are safe for the whole family! When she was pregnant with her first child, founder and aromatherapist Jina Lee set out to find a product that she felt would be safe for both her and her unborn baby. After she…

Brand Spotlight: The Heimish Skincare Journey to Natural Beauty

In a world with new, flashy products emerging everyday, Heimish works to bring simplicity and effectiveness to beauty routines worldwide. Heimish is a K-beauty cosmetic line featuring skincare and makeup items. It was launched in 2016 with the goal of enhancing the natural beauty of each individual. Heimish products are cruelty free and paraben free,…