Brand Spotlight: Moonshot is Bold Beauty for Beginners

Even before opening their first flagship store in 2015, Moonshot’s name was on everyone’s lips. The beauty community was abuzz with talk of the brand that was said to be backed by famous K-Pop conglomerate YG Entertainment, a company part of the “K-Pop Big 3”, a group of 3 companies including JYP Entertainment and SM…

Brand Spotlight: Pony Effect is Beauty with an Edge

When people think of K-Beauty, they tend to think of subdued colors and a light, natural look. However, there’s one brand that strives to be different from the rest – Pony Effect! Created by self-taught celebrity makeup artist Pony in 2015, Pony Effect has since become a force to be reckoned with, even inspiring famous…

Brand Spotlight: Bbia is Beauty on a Budget

When it comes to K-Beauty, people tend to be the most familiar with the big road shop brands like Etude House and The Face Shop. What many don’t know is that there are a plethora of online K-Beauty brands with top-notch products! Today I will be introducing one of the best, and one that has…

5 K-Beauty Glitter Products to Light Up the Holidays

Glitter has always been a beauty staple, but the year’s end is truly when even your Average Joe feels tempted to light up their life with all the glitz and glam of the holiday season. Here are 5 Korean products available year-round that can help you get your glitter on! The Saem – Echo Soul…

5 Etude House Must-Haves for K-Beauty Newbies & Veterans

Korean beauty is well-known for its affinity towards unique, trendy packaging, and cute, girly concepts, and no brand does this better than the one and only Etude House. With such a huge range of products, it can be overwhelming to get your head wrapped around what to try first, so I’ve made a comprehensive guide…