3 YouTube Beauty Gurus to Ease You into the World of K-Beauty

Forget Netflix. YouTube is where I go when I want a lazy Friday night in bed. And for those who have ever fallen down the rabbit hole that is makeup tutorials on YouTube, you can probably understand why. Before moving to Korea, K-Beauty from a distance seemed deceptively simple to me – bright lipstick, light-colored…

Best K-Beauty Stores to Visit in Seoul

When it comes to beauty shopping, Seoul is the swoon-worthy epicenter. Now a go-to destination for Beauty tourism, people flock from all over the world to buy facemasks in bulk, get their hands on the newest skincare innovations, and even to get dermatological treatments during their stay. In fact, stand alone beauty stores, a particularity…

Is It Time for Korean Beauty to Taste the Rainbow?

We can all agree that when it comes to skincare, Korean products have been adopted on a mass market level. Now occupying shelf space in places like Sephora, copy in magazines such as Allure and air time on YouTube, Korean beauty is being incorporated in the regimen of pretty much every self-respecting beauty aficionado. Thanks…

Pre-Makeup Skincare Essentials

Let me say this loud and clear, if your makeup isn’t looking so great, perhaps it’s not your makeup that’s the problem. The issue might lie in your skin and it will not look any better in more layers of makeup. To get it right the first time, you gotta prep! You wouldn’t go into…

The Secret to Koreans’ Dewy Skin

Is that the crunchy fall leaves I hear or is it the sound of crispy dehydrated skin calling out for help? If it’s the latter, you might want to continue reading because you need some serious skin S.O.S. I am here to drop some basic K-beauty knowledge that will  have your skin rejoicing throughout this…