Why Purple is Popping Up in K-Beauty Trends

Pantone declared Ultra Violet as 2018’s color of the year – a shade signifying intrigue and unconventionality. Naturally, variants of the dramatic purple shade have been making their way to trends everywhere. And Korea is no different. Well kind of. A true ultra violet can be a bit dramatic, and ultra violet in its absolute…

Brand Spotlight: Pony Effect is Beauty with an Edge

When people think of K-Beauty, they tend to think of subdued colors and a light, natural look. However, there’s one brand that strives to be different from the rest – Pony Effect! Created by self-taught celebrity makeup artist Pony in 2015, Pony Effect has since become a force to be reckoned with, even inspiring famous…

Jung Saem Mool Beauty Brings the Real Makeup Artist Cred

Jung Saem Mool Beauty is a high-end K-Beauty brand founded by and named after one of the most famous makeup artists in South Korea – Jung Saem Mool. She works with many Hallyu (Korean Wave) stars and is a veteran in the industry – the artist has 29 years of experience behind her (makeup brush)…

A Lipstick Junkie’s Heaven – the eSpoir Lipstick NoWear line

eSpoir is one of those K-beauty brands that you probably haven’t heard of much – but should get familiar with ASAP. If you enjoy makeup, especially lipsticks, you will love eSpoir. eSpoir is an Amore Pacific brand, most known for their lipsticks and foundations. Let’s start by introducing you to their most extensive lipstick line,…

Brand Spotlight: Bbia is Beauty on a Budget

When it comes to K-Beauty, people tend to be the most familiar with the big road shop brands like Etude House and The Face Shop. What many don’t know is that there are a plethora of online K-Beauty brands with top-notch products! Today I will be introducing one of the best, and one that has…

American vs. East Asian Makeup – What’s the Difference?

Both East Asia and America are makeup-centric regions in their own right but often times share little overlap in makeup styles. There’s no denying that the culture we grow up in heavily shapes our perceptions of beauty. And the differences in makeup trends around the world are evidence that there isn’t one strict definition of…

3 YouTube Beauty Gurus to Ease You into the World of K-Beauty

Forget Netflix. YouTube is where I go when I want a lazy Friday night in bed. And for those who have ever fallen down the rabbit hole that is makeup tutorials on YouTube, you can probably understand why. Before moving to Korea, K-Beauty from a distance seemed deceptively simple to me – bright lipstick, light-colored…

Best K-Beauty Stores to Visit in Seoul

When it comes to beauty shopping, Seoul is the swoon-worthy epicenter. Now a go-to destination for Beauty tourism, people flock from all over the world to buy facemasks in bulk, get their hands on the newest skincare innovations, and even to get dermatological treatments during their stay. In fact, stand alone beauty stores, a particularity…

5 K-Beauty Glitter Products to Light Up the Holidays

Glitter has always been a beauty staple, but the year’s end is truly when even your Average Joe feels tempted to light up their life with all the glitz and glam of the holiday season. Here are 5 Korean products available year-round that can help you get your glitter on! The Saem – Echo Soul…

VDL’s Red Collection is a Christmas Delight

Holiday season is here and VDL has got all of your seasonal beauty needs covered. The Red Collection features everything you would need for your lids all the way down to your nails! VDL’s new sleek and red selection of blush, primer, lippies, eyeshadow palettes and cushion foundations are screaming for a rouge-y, sexy Santa Baby…

Shine Bright in eSpoirs’s Holiday Shower

Holiday launches are in full throttle here in South Korea and every brand is competing for the best holiday collection! So far, each has featured everything from shiny new highlighters and sultry blushes to shimmery lipsticks and party-ready nail polishes. With so many equally beautiful and mesmerizing items on the market, it’s up to us…