Brand Spotlight: Bbia is Beauty on a Budget

When it comes to K-Beauty, people tend to be the most familiar with the big road shop brands like Etude House and The Face Shop. What many don’t know is that there are a plethora of online K-Beauty brands with top-notch products! Today I will be introducing one of the best, and one that has…

Brand Spotlight: COSRX Takes the Struggle Out of Breakouts

COSRX is one of the first brands that got me interested in Korean beauty. It’s simple, effective, and a great price. If you’re thinking of switching over to a K-Beauty routine, COSRX is a must-have! Their products do an exceptional job at fighting breakouts because they balance exfoliation with moisture. Check out the breakdown below…

American vs. East Asian Makeup – What’s the Difference?

Both East Asia and America are makeup-centric regions in their own right but often times share little overlap in makeup styles. There’s no denying that the culture we grow up in heavily shapes our perceptions of beauty. And the differences in makeup trends around the world are evidence that there isn’t one strict definition of…

3 YouTube Beauty Gurus to Ease You into the World of K-Beauty

Forget Netflix. YouTube is where I go when I want a lazy Friday night in bed. And for those who have ever fallen down the rabbit hole that is makeup tutorials on YouTube, you can probably understand why. Before moving to Korea, K-Beauty from a distance seemed deceptively simple to me – bright lipstick, light-colored…

Best K-Beauty Stores to Visit in Seoul

When it comes to beauty shopping, Seoul is the swoon-worthy epicenter. Now a go-to destination for Beauty tourism, people flock from all over the world to buy facemasks in bulk, get their hands on the newest skincare innovations, and even to get dermatological treatments during their stay. In fact, stand alone beauty stores, a particularity…

5 K-Beauty Glitter Products to Light Up the Holidays

Glitter has always been a beauty staple, but the year’s end is truly when even your Average Joe feels tempted to light up their life with all the glitz and glam of the holiday season. Here are 5 Korean products available year-round that can help you get your glitter on! The Saem – Echo Soul…

VDL’s Red Collection is a Christmas Delight

Holiday season is here and VDL has got all of your seasonal beauty needs covered. The Red Collection features everything you would need for your lids all the way down to your nails! VDL’s new sleek and red selection of blush, primer, lippies, eyeshadow palettes and cushion foundations are screaming for a rouge-y, sexy Santa Baby…

Shine Bright in eSpoirs’s Holiday Shower

Holiday launches are in full throttle here in South Korea and every brand is competing for the best holiday collection! So far, each has featured everything from shiny new highlighters and sultry blushes to shimmery lipsticks and party-ready nail polishes. With so many equally beautiful and mesmerizing items on the market, it’s up to us…

Holiday Sparkle Peri Pera-Style!

The holiday season is almost here and K-Beauty brands are getting ready! This year the first big holiday collection to catch everyone’s attention is Peri Pera Pearly Night. Peri Pera is known for its extremely cute packaging, but this time they really outdid themselves. Everything glitters or shines and is absolutely gorgeous, but the star of…

Is It Time for Korean Beauty to Taste the Rainbow?

We can all agree that when it comes to skincare, Korean products have been adopted on a mass market level. Now occupying shelf space in places like Sephora, copy in magazines such as Allure and air time on YouTube, Korean beauty is being incorporated in the regimen of pretty much every self-respecting beauty aficionado. Thanks…

5 Etude House Must-Haves for K-Beauty Newbies & Veterans

Korean beauty is well-known for its affinity towards unique, trendy packaging, and cute, girly concepts, and no brand does this better than the one and only Etude House. With such a huge range of products, it can be overwhelming to get your head wrapped around what to try first, so I’ve made a comprehensive guide…