3 YouTube Beauty Gurus to Ease You into the World of K-Beauty

Forget Netflix. YouTube is where I go when I want a lazy Friday night in bed. And for those who have ever fallen down the rabbit hole that is makeup tutorials on YouTube, you can probably understand why. Before moving to Korea, K-Beauty from a distance seemed deceptively simple to me – bright lipstick, light-colored…

Best K-Beauty Stores to Visit in Seoul

When it comes to beauty shopping, Seoul is the swoon-worthy epicenter. Now a go-to destination for Beauty tourism, people flock from all over the world to buy facemasks in bulk, get their hands on the newest skincare innovations, and even to get dermatological treatments during their stay. In fact, stand alone beauty stores, a particularity…

5 K-Beauty Glitter Products to Light Up the Holidays

Glitter has always been a beauty staple, but the year’s end is truly when even your Average Joe feels tempted to light up their life with all the glitz and glam of the holiday season. Here are 5 Korean products available year-round that can help you get your glitter on! The Saem – Echo Soul…

VDL’s Red Collection is a Christmas Delight

Holiday season is here and VDL has got all of your seasonal beauty needs covered. The Red Collection features everything you would need for your lids all the way down to your nails! VDL’s new sleek and red selection of blush, primer, lippies, eyeshadow palettes and cushion foundations are screaming for a rouge-y, sexy Santa Baby…

Shine Bright in eSpoirs’s Holiday Shower

Holiday launches are in full throttle here in South Korea and every brand is competing for the best holiday collection! So far, each has featured everything from shiny new highlighters and sultry blushes to shimmery lipsticks and party-ready nail polishes. With so many equally beautiful and mesmerizing items on the market, it’s up to us…

Holiday Sparkle Peri Pera-Style!

The holiday season is almost here and K-Beauty brands are getting ready! This year the first big holiday collection to catch everyone’s attention is Peri Pera Pearly Night. Peri Pera is known for its extremely cute packaging, but this time they really outdid themselves. Everything glitters or shines and is absolutely gorgeous, but the star of…

Is It Time for Korean Beauty to Taste the Rainbow?

We can all agree that when it comes to skincare, Korean products have been adopted on a mass market level. Now occupying shelf space in places like Sephora, copy in magazines such as Allure and air time on YouTube, Korean beauty is being incorporated in the regimen of pretty much every self-respecting beauty aficionado. Thanks…

5 Etude House Must-Haves for K-Beauty Newbies & Veterans

Korean beauty is well-known for its affinity towards unique, trendy packaging, and cute, girly concepts, and no brand does this better than the one and only Etude House. With such a huge range of products, it can be overwhelming to get your head wrapped around what to try first, so I’ve made a comprehensive guide…

Pre-Makeup Skincare Essentials

Let me say this loud and clear, if your makeup isn’t looking so great, perhaps it’s not your makeup that’s the problem. The issue might lie in your skin and it will not look any better in more layers of makeup. To get it right the first time, you gotta prep! You wouldn’t go into…

This Etude House Palette is Perfect for Fall

The leaves are finally changing colors on the heels of Fall and our go-to makeup shades are following suit. We are dropping the peachy pink hues of Summer and bringing back the deep burgundies, browns, and golds we had shoved to the back of our makeup collections all year. It seems Etude House has gotten…

3CE – Cult Korean Beauty Brand

The up and coming brand 3CE has gained lots of traction and popularity to the women of South Korea. With their fun trendy posts and their knowledge of what millennials want, they’ve successfully created tons of stores, editorial content, and engagement with Koreans. As a cosmetic brand that has been released under the successful fashion…

2017 Was All About Sultry Makeup in Korea

The current trending face in Korea has moved away from a “no-makeup” makeup look to a more sultry, disheveled, and sexy style. Korea’s cosmetic and editorial trendsetters are introducing new facets to the signature Korean style popular throughout Asia. For the most part, the average Korean woman still wears very light, natural-looking makeup, conservative clothing,…