LabNo: What is this K-Beauty Brand Saying “No” to?

The “No” in LabNo’s brand name isn’t short for anything. It’s literally a big fat “No” to skincare practices LabNo has deemed unhealthy – namely the shortcuts companies take in developing products. The “No” encapsulates their uncompromising commitment to transparency and good ingredients. So what are they saying “No” to exactly? the 20 ingredients you should…

Customize Your Makeup with Innisfree’s New My Drops

Let’s face it – our skin is finicky business. A change in season is enough to render some of the beloved holy grail products we’ve spent ages on the hunt for less than perfect. That’s why Innisfree has come out with My Drop (14 ml, 10,000₩), a handy little product made to be mixed with your foundation…

Mediheal Masks: The Cost-effective Bulk Pack from Costco

Mediheal is one of the most dominant players in Korea when it comes to face masks. They have a variety of different types, so it tends to get really hard to choose even within the Mediheal brand! However, the Costcos in Korea take the trendiest and and most popular skincare products and sell them in…

The Best Korean Sunscreens in Korea Right Now 2018

The landscape of sunscreens in Korea has skewed towards a “safe ingredient” trend. This come with the advent of Korean cosmetic analysis apps like 화해 (Hwahae) making potentially irritating/hazardous ingredients easier to be aware of as well as Korean beauty gurus (e.g. Director Pi) espousing the need for “good” ingredients. Formulations with gentle ingredients are…

Beauty Backstage: Serina Hwang, Korean Broadcaster

Serina Hwang is a force to be reckoned with in the Korean broadcasting world. Working with an eclectic group of networks (Arirang, EBS, LiTV, JEI English), she hosts for TV (Arirang Today World Edition, EBSe 지식 English) and radio (EBS FM’s Morning Special, Easy Writing) and emcees events (Samsung, G20). Outside of work, she’s a mom of…

Why Korea’s Cotton Pad Skincare Trend Actually Works

You might’ve seen Korean Youtubers with cotton pads all around their face. Sticking product-soaked cotton pads on your face has been known as a bit of a DIY skincare trick in Asia for a while. However, in the past year, it’s taken off more than ever as a trend in Korea with videos and tutorials…

Beauty Backstage: Emma Beauty, Model and Content Creator

Emma Beauty is a “Beauty Creator” on NaverTV, one of the biggest online channels and search engines in Korea (think Youtube + Google = Naver). Her channel features product reviews and makeup tutorials and follows her life behind the scenes as a model. Primarily a beauty model, she’s worked with Laneige, Estee Lauder, Espoir, Etude House, Stila,…

How to Transition Your Skin Care from Winter to Spring

It’s finally warming up and we’re celebrating the changing season! How are you preparing for it? If you’ve begun to put away your heavier sweaters and shearling boots, that’s definitely a start! But are you preparing to transition your skincare for Spring, too? You should, and can! And I have just the tips to help…

5 Products Perfect for Sensitive Skin

Think of someone sensitive you know — they tend to react to things more easily and might not get along with everyone. Sensitive skin is the same! It is prone to being more easily irritated than other skin and isn’t exactly best buds with a lot of skin products out there. You have to be…

This Mediheal Sheet Mask + Ampoule Set Packs a 1-2 Punch

Let’s face it, choosing a new sheet mask to try can be overwhelming. There are way too many on the market to keep up with what’s the new hot product or ingredient. I oftentimes catch myself standing by the sheet mask aisle blanking out at all the different options, not knowing what would even be…

Beauty Backstage: Angella Park, Skincare Clinic Owner

Angella Park is an entrepreneur, beauty guru, and owner of a skincare clinic called 99 Salon – located in the heart of Busan, South Korea. She started working in the beauty industry when she was 21 and has been in the beauty business for the past 10 years with her mother, founder and CEO of…