9 Times K-pop Idols Collaborated on K-beauty Products

If you’re a fan of Korean beauty, you’re definitely not alone. According to this report, the K-beauty industry is expected to reach a value of $21.8 billion by 2026 — more than doubling its growth in a little over ten years. It’s hardly a surprise that K-pop and K-beauty have grown in popularity together! In…

Top 8 Summer-to-Fall Transition Tips: Beauty Edition

From skin care to makeup and everything in between Fall is that magical season when you’re finally able to pull out your favorite warm wardrobe staples – waterproof trenches and Martens with a chunky platform are among them – and hold onto them for the remainder of the year. And while the anticipation for the…

Modern Beauty Procedures: The Korean Way

South Korea is no stranger to beauty procedures. In fact, it’s on par with giants in the global cosmetics industry like Japan and France. Thank the country’s pop culture for the perpetually appearing beauty trends on the international market – without them, there wouldn’t be nearly as much innovation.

As the…

Soak Summer Pick: Top 5 Korean Sunscreens For Every Skin Need

No doubt, summertime is a great season to soak up the sun, but it does come with repercussions. Take, for instance, UV rays. They give you a healthy summer glow yet are also known for doing a lot of damage to your skin.  For this reason, we can’t stress enough the importance of generously applying…

Summer Must-Haves: 5 Best Korean Lip Tints

A lip tint is one of the, if not the most distinctive product in the world of K-beauty. It simultaneously gives your lips a bright color, while nourishing and moisturizing them. Besides, it also protects lips from the harsh UV rays. But the main reason why Korean girls choose tints over other lip products is…

Your Go-To Korean Anti-Aging Skincare: TOP 5 AHC Products

This mix of goodness is precisely what helps to address the individual skin needs and enhance the natural beauty within every woman. Check out these TOP 5 AHC products you should incorporate into your Korean skincare routine ASAP: 1. The Pure Real Eye Cream for Face Since AHC’s eye creams are their highest ranked and…

5 Best Korean Acne Patches: “Don’t Touch, Just Patch!”

Let’s face it – none of us is born with perfect skin. It’s normal to be getting occasional pimples here and there. That said, we don’t want to let them take over our lives and ruin our confidence. This is where the K-beauty innovation known as ‘pimple patches’ comes to rescue. These acne patches help…

Everything You Need to Know About Toun28’s Skincare Collection

Toun28 is a truly unique brand in the niche of K-beauty supply. It’s a one of a kind brand that offers natural and organic skincare products while following ethical and sustainable philosophies. To help your skin look and feel its best, Toun28 uses only natural and sustainable ingredients. They also have 100% fully recyclable packaging…

The Ultimate Guide to Dr. Jart+’s Biome Line

Dr. Jart+ is a worldwide, innovative brand that raises the concept of skincare to the level of art. Even the name of its actually consists of the word “art”. Skincare + science + art make up the philosophy of the brand. It was Dr. Jart+ that first debuted BB cream to the general public and…

“Expect Tomorrow” to be a Great Skin Day with Cosrx

At Soak, we’ve fallen in love with K-beauty brand Cosrx! With a tagline of “expecting tomorrow”, we love the innovation and effectiveness that is poured into all of their products. The first product I personally discovered by them was their “Acne Pimple Master Patch” that changed my skin for the better after using it just…

CNP’s A-Clean and Dual-Balance Lines Are What Oily Skin Needs

Your skin deserves the best treatment. You know that well, and so does CNP Dermatology. This truly unique and high-profile brand is what we can call the talk of the town. CNP is well aware of the importance of after-treatment care at home. That’s why it offers a great deal of K-beauty products to address…

Tamburins vs. Toun28: Ecofriendly Korean Hand Cream Brands

People usually take care of their facial skin but tend to forget to pay attention to their hands. Your hands consist of thin tender skin that is prone to irritation due to external factors. Your hands can look rough and old without nourishment and care.  How to get soft hands? The answer is simple: pay…

Brand Spotlight: Laneige Skin Cream Line Keeps Your Skin Hydrated

No one has perfect skin. So, we need to put a little effort into making it look healthy and bright. But there is one thing that is crucial in your daily Korean skincare – hydration. Keeps your skin hydrated is essential because it prevents irritation and maintains healthy skin cells. So, you can preserve your…

Brand Spotlight: Exploring Urang’s Family-Friendly Serum Line

URANG Natural (pronounced yoo-rang) is an exciting, up-and-coming skincare brand with organic, gentle ingredients that are safe for the whole family! When she was pregnant with her first child, founder and aromatherapist Jina Lee set out to find a product that she felt would be safe for both her and her unborn baby. After she…