Beauty Backstage: Serina Hwang, Korean Broadcaster

Serina Hwang is a force to be reckoned with in the Korean broadcasting world. Working with an eclectic group of networks (Arirang, EBS, LiTV, JEI English), she hosts for TV (Arirang Today World Edition, EBSe 지식 English) and radio (EBS FM’s Morning Special, Easy Writing) and emcees events (Samsung, G20). Outside of work, she’s a mom of…

Why Korea’s Cotton Pad Skincare Trend Actually Works

You might’ve seen Korean Youtubers with cotton pads all around their face. Sticking product-soaked cotton pads on your face has been known as a bit of a DIY skincare trick in Asia for a while. However, in the past year, it’s taken off more than ever as a trend in Korea with videos and tutorials…

Brand Spotlight: Moonshot is Bold Beauty for Beginners

Even before opening their first flagship store in 2015, Moonshot’s name was on everyone’s lips. The beauty community was abuzz with talk of the brand that was said to be backed by famous K-Pop conglomerate YG Entertainment, a company part of the “K-Pop Big 3”, a group of 3 companies including JYP Entertainment and SM…

Beauty Backstage: Emma Beauty, Model and Content Creator

Emma Beauty is a “Beauty Creator” on NaverTV, one of the biggest online channels and search engines in Korea (think Youtube + Google = Naver). Her channel features product reviews and makeup tutorials and follows her life behind the scenes as a model. Primarily a beauty model, she’s worked with Laneige, Estee Lauder, Espoir, Etude House, Stila,…

How to Transition Your Skin Care from Winter to Spring

It’s finally warming up and we’re celebrating the changing season! How are you preparing for it? If you’ve begun to put away your heavier sweaters and shearling boots, that’s definitely a start! But are you preparing to transition your skincare for Spring, too? You should, and can! And I have just the tips to help…

How Pantone’s Color of the Year is Popping Up in K-Beauty

Pantone declared Ultra Violet as 2018’s color of the year – a shade signifying intrigue and unconventionality. Naturally, variants of the dramatic purple shade have been making their way to trends everywhere. And Korea is no different. Well kind of. A true ultra violet can be a bit dramatic, and ultra violet in its absolute…

5 Products Perfect for Sensitive Skin

Think of someone sensitive you know — they tend to react to things more easily and might not get along with everyone. Sensitive skin is the same! It is prone to being more easily irritated than other skin and isn’t exactly best buds with a lot of skin products out there. You have to be…

This Mediheal Sheet Mask + Ampoule Set Packs a 1-2 Punch

Let’s face it, choosing a new sheet mask to try can be overwhelming. There are way too many on the market to keep up with what’s the new hot product or ingredient. I oftentimes catch myself standing by the sheet mask aisle blanking out at all the different options, not knowing what would even be…

Beauty Backstage: Angella Park, Skincare Clinic Owner

Angella Park is an entrepreneur, beauty guru, and owner of a skincare clinic called 99 Salon – located in the heart of Busan, South Korea. She started working in the beauty industry when she was 21 and has been in the beauty business for the past 10 years with her mother, founder and CEO of…

Brand Spotlight: Pony Effect is Beauty with an Edge

When people think of K-Beauty, they tend to think of subdued colors and a light, natural look. However, there’s one brand that strives to be different from the rest – Pony Effect! Created by self-taught celebrity makeup artist Pony in 2015, Pony Effect has since become a force to be reckoned with, even inspiring famous…

Jung Saem Mool Beauty Brings the Real Makeup Artist Cred

Jung Saem Mool Beauty is a high-end K-Beauty brand founded by and named after one of the most famous makeup artists in South Korea – Jung Saem Mool. She works with many Hallyu (Korean Wave) stars and is a veteran in the industry – the artist has 29 years of experience behind her (makeup brush)…

A Comprehensive Guide to Dr. Jart+’s Most Popular Lines

Dr. Jart professes a love of and commitment to scientific innovation in the field of skincare. The company works with a team of 15 dermatologists from clinics and research universities throughout South Korea to bring you the products and lines you see today. However, where does the Dr. Jart novice even begin to look in…

Healthy Skin Inside & Out – Vitamins and Supplements

We’re always told to eat our veggies and take supplements to get our vitamins in, but that’s not the only way to reap their benefits. Certain vitamins can actually be applied topically, and you don’t wanna miss out on great skin, do you? Let’s go over the A, B, C’s, (… and E’s!) of face-friendly…

How to Recover from Dry Skin

Cold, chilly temperatures call for a nice things like a cup of hot cocoa by the fire, but they also call for not so nice things like chapped, flaking skin. Increased exposure to heaters, freezing winds, or a lack of proper care can lead to aggravating skin conditions like dry, cracked skin or even eczema….