Summer Must-Haves: 5 Best Korean Lip Tints

A lip tint is one of the, if not the most distinctive product in the world of K-beauty. It simultaneously gives your lips a bright color, while nourishing and moisturizing them. Besides, it also protects lips from the harsh UV rays. But the main reason why Korean girls choose tints over other lip products is…

How Pantone’s Color of the Year is Popping Up in K-Beauty

Pantone declared Ultra Violet as 2018’s color of the year – a shade signifying intrigue and unconventionality. Naturally, variants of the dramatic purple shade have been making their way to trends everywhere. And Korea is no different. Well kind of. A true ultra violet can be a bit dramatic, and ultra violet in its absolute…

3CE – Cult Korean Beauty Brand

The up and coming brand 3CE has gained lots of traction and popularity to the women of South Korea. With their fun trendy posts and their knowledge of what millennials want, they’ve successfully created tons of stores, editorial content, and engagement with Koreans. As a cosmetic brand that has been released under the successful fashion…

2017 Was All About Sultry Makeup in Korea

The current trending face in Korea has moved away from a “no-makeup” makeup look to a more sultry, disheveled, and sexy style. Korea’s cosmetic and editorial trendsetters are introducing new facets to the signature Korean style popular throughout Asia. For the most part, the average Korean woman still wears very light, natural-looking makeup, conservative clothing,…