Beauty Backstage with Korea’s Top Hand Model Hyun Suk Choi

Hyun Suk Choi is Korea’s premier hand model. For nearly two decades, she’s been the go-to lady in the fashion and beauty industry in Korea when it comes to hands. Hyun Suk’s hands have graced the ads of such brands as Chanel, Tory Burch, Marc Jacobs, L’occitane, SK-II, Hera, Vogue, and Marie Claire. As a mother of one, she’s…

How Pantone’s Color of the Year is Popping Up in K-Beauty

Pantone declared Ultra Violet as 2018’s color of the year – a shade signifying intrigue and unconventionality. Naturally, variants of the dramatic purple shade have been making their way to trends everywhere. And Korea is no different. Well kind of. A true ultra violet can be a bit dramatic, and ultra violet in its absolute…