DIY Skin Healing Solutions – Minnavi Facial Oils

Minnavi is a customizable skincare brand that uniquely allows you to blend products from their line of essences & oils. Innovated by top dermatologists in Korea’s skincare R&D, Minnavi is a game changer using 100% natural, vegan, and cruelty-free formulas that can be individualized to fit all skin types. They offer healing formulas that revitalize your…

Korea’s Fave Summer Lipstick Drop – eSpoir’s NoWear Lip Toppers

K-Beauty lovers are raving about eSpoir’s latest drop in the lipstick department – NoWear Lip Toppers. Coming in 10 shades in matte and 12 in satin, NoWear wearers can get funky & sexy with the available colors tones. With new launches every season, one can get overwhelmed with the selection of lip products. eSpoir is…

Beauty Backstage with Korea’s Top Hand Model Hyun Suk Choi

Hyun Suk Choi is Korea’s premier hand model. For nearly two decades, she’s been the go-to lady in the fashion and beauty industry in Korea when it comes to hands. Hyun Suk’s hands have graced the ads of such brands as Chanel, Tory Burch, Marc Jacobs, L’occitane, SK-II, Hera, Vogue, and Marie Claire. As a mother of one, she’s…

Korea’s New Wave of Cleansing: the Cleansing Oil + Water Hybrid

When it comes to face wash, there are seemingly infinite options. If you want to cleanse your face like a French woman, there are micellar waters. And cleansing oils had their big craze a few years back. But what’s emerging out on the market here in Korea is a new category, a hybrid of the…

LabNo: What is this K-Beauty Brand Saying “No” to?

The “No” in LabNo’s brand name isn’t short for anything. It’s literally a big fat “No” to skincare practices LabNo has deemed unhealthy – namely the shortcuts companies take in developing products. The “No” encapsulates their uncompromising commitment to transparency and good ingredients. So what are they saying “No” to exactly? the 20 ingredients you should…

Meet Korea’s Favorite Lip Tint: Comparing the Peripera Ink Tints

Peripera, an offshoot of popular road shop brand Clio in Korea, has taken over the lip tint market with its affordable prices (₩9,000/$9 USD) and such long-lasting formulas that some even bemoan the difficulty of removing them. While a Korean lip tint might be synonymous with the lip gradient look, don’t let that stop you…

Beauty Backstage: Unistella the Celebrity Nail Artist and Her Jewelry Drop

Unistella aka Eunkyung Park is a rockstar in the nail art world. A bit of punk, glam, and elegance all rolled into one, her cutting edge nail art trends have gone viral and upended standard approaches to nail art. If you’ve ever seen wire nails or shattered glass nails trending on Instagram, yup that’s all her. Her ingenuity…

Customize Your Makeup with Innisfree’s New My Drops

Let’s face it – our skin is finicky business. A change in season is enough to render some of the beloved holy grail products we’ve spent ages on the hunt for less than perfect. That’s why Innisfree has come out with My Drop (14 ml, 10,000₩), a handy little product made to be mixed with your foundation…

Beauty Backstage: Emma Beauty, Model and Content Creator

Emma Beauty is a “Beauty Creator” on NaverTV, one of the biggest online channels and search engines in Korea (think Youtube + Google = Naver). Her channel features product reviews and makeup tutorials and follows her life behind the scenes as a model. Primarily a beauty model, she’s worked with Laneige, Estee Lauder, Espoir, Etude House, Stila,…

How Pantone’s Color of the Year is Popping Up in K-Beauty

Pantone declared Ultra Violet as 2018’s color of the year – a shade signifying intrigue and unconventionality. Naturally, variants of the dramatic purple shade have been making their way to trends everywhere. And Korea is no different. Well kind of. A true ultra violet can be a bit dramatic, and ultra violet in its absolute…

5 Products Perfect for Sensitive Skin

Think of someone sensitive you know — they tend to react to things more easily and might not get along with everyone. Sensitive skin is the same! It is prone to being more easily irritated than other skin and isn’t exactly best buds with a lot of skin products out there. You have to be…

Brand Spotlight: CNP Laboratory is Dermatology in a Bottle

Not only is CNP (Cha and Park) Laboratory one of my favorite Korean skincare brands of all time, but it has also improved and strengthened my skin the most. There’s a reason why “laboratory” is in their name. Launched from a leading skin clinic in Korea, CNP Laboratory develops their products through their own dermatology…

Brand Spotlight: Bbia is Beauty on a Budget

When it comes to K-Beauty, people tend to be the most familiar with the big road shop brands like Etude House and The Face Shop. What many don’t know is that there are a plethora of online K-Beauty brands with top-notch products! Today I will be introducing one of the best, and one that has…

American vs. East Asian Makeup – What’s the Difference?

Both East Asia and America are makeup-centric regions in their own right but often times share little overlap in makeup styles. There’s no denying that the culture we grow up in heavily shapes our perceptions of beauty. And the differences in makeup trends around the world are evidence that there isn’t one strict definition of…