NCT Dream are CandyLab’s Newest Brand Ambassadors

The K-pop boy group’s latest announcement is the collab of our dreams. K-pop group NCT Dream are the proud new ambassadors for CandyLab Cosmetics, a makeup brand best known for its collection of vivid, sparkly lip and eye products.  CandyLab specializes in makeup to have fun with. Their most popular products include pigmented lip tints…

5 Best Korean Acne Patches: “Don’t Touch, Just Patch!”

Let’s face it – none of us is born with perfect skin. It’s normal to be getting occasional pimples here and there. That said, we don’t want to let them take over our lives and ruin our confidence. This is where the K-beauty innovation known as ‘pimple patches’ comes to rescue. These acne patches help…

Everything You Need to Know About Toun28’s Skincare Collection

Toun28 is a truly unique brand in the niche of K-beauty supply. It’s a one of a kind brand that offers natural and organic skincare products while following ethical and sustainable philosophies. To help your skin look and feel its best, Toun28 uses only natural and sustainable ingredients. They also have 100% fully recyclable packaging…

The Ultimate Guide to Dr. Jart+’s Biome Line

Dr. Jart+ is a worldwide, innovative brand that raises the concept of skincare to the level of art. Even the name of its actually consists of the word “art”. Skincare + science + art make up the philosophy of the brand. It was Dr. Jart+ that first debuted BB cream to the general public and…

“Expect Tomorrow” to be a Great Skin Day with Cosrx

At Soak, we’ve fallen in love with K-beauty brand Cosrx! With a tagline of “expecting tomorrow”, we love the innovation and effectiveness that is poured into all of their products. The first product I personally discovered by them was their “Acne Pimple Master Patch” that changed my skin for the better after using it just…

Tamburins vs. Toun28: Ecofriendly Korean Hand Cream Brands

People usually take care of their facial skin but tend to forget to pay attention to their hands. Your hands consist of thin tender skin that is prone to irritation due to external factors. Your hands can look rough and old without nourishment and care.  How to get soft hands? The answer is simple: pay…

5 Korean Cleansers For Your Double Cleansing Routine

A secret about Korean skincare routines is that double cleansing is the most important part. Cleansing away oil, dirt, pollution, makeup, and sunscreen is one of the secrets to giving your skin a healthy glow. Plus, at the end of the day, there’s something therapeutic about taking everything off your skin and feeling natural while…

Brand Spotlight: Rovectin Offers Non-Toxic Skincare

“You do not need unnecessarily fancy and complicated ingredients to make your skin healthy and beautiful.” That’s Rovectin’s stance on skincare. Simple, healthy, and non-toxic is the mantra they recite when creating all of their products. For all those with ultra-sensitive skin, join in on Rovectin’s revolution. Originally formed when developing a calming cream for…

5 Products Perfect for Sensitive Skin

Think of someone sensitive you know — they tend to react to things more easily and might not get along with everyone. Sensitive skin is the same! It is prone to being more irritated than other skin and isn’t exactly best buds with a lot of skin products out there. You have to be more…

DIY Skin Healing Solutions – Minnavi Facial Oils

Minnavi is a customizable skincare brand that uniquely allows you to blend products from their line of essences & oils. Innovated by top dermatologists in Korea’s skincare R&D, Minnavi is a game changer using 100% natural, vegan, and cruelty-free formulas that can be individualized to fit all skin types. They offer healing formulas that revitalize your…

Korea’s Fave Summer Lipstick Drop – eSpoir’s NoWear Lip Toppers

K-Beauty lovers are raving about eSpoir’s latest drop in the lipstick department – NoWear Lip Toppers. Coming in 10 shades in matte and 12 in satin, NoWear wearers can get funky & sexy with the available colors tones. With new launches every season, one can get overwhelmed with the selection of lip products. eSpoir is…

Beauty Backstage with Korea’s Top Hand Model Hyun Suk Choi

Hyun Suk Choi is Korea’s premier hand model. For nearly two decades, she’s been the go-to lady in the fashion and beauty industry in Korea when it comes to hands. Hyun Suk’s hands have graced the ads of such brands as Chanel, Tory Burch, Marc Jacobs, L’occitane, SK-II, Hera, Vogue, and Marie Claire. As a mother of one, she’s…

Korea’s New Wave of Cleansing: the Cleansing Oil + Water Hybrid

When it comes to face wash, there are seemingly infinite options. If you want to cleanse your face like a French woman, there are micellar waters. And cleansing oils had their big craze a few years back. But what’s emerging out on the market here in Korea is a new category, a hybrid of the…

LabNo: What is this K-Beauty Brand Saying “No” to?

The “No” in LabNo’s brand name isn’t short for anything. It’s literally a big fat “No” to skincare practices LabNo has deemed unhealthy – namely the shortcuts companies take in developing products. The “No” encapsulates their uncompromising commitment to transparency and good ingredients. So what are they saying “No” to exactly? the 20 ingredients you should…