The 8 Best Makeup Removers Koreans Actually Use 2018

Properly removing your makeup is an essential step to keeping your skin clean. There are a variety of options from micellar waters to cleansing oils that can get the job done. And depending on how much makeup you use and your skin type, different products. However, below we’ve rounded up the 8 most popular and…

Korea’s Fave Summer Lipstick Drop – eSpoir’s NoWear Lip Toppers

K-Beauty lovers are raving about eSpoir’s latest drop in the lipstick department – NoWear Lip Toppers. Coming in 10 shades in matte and 12 in satin, NoWear wearers can get funky & sexy with the available colors tones. With new launches every season, one can get overwhelmed with the selection of lip products. eSpoir is…

Customize Your Makeup with Innisfree’s New My Drops

Let’s face it – our skin is finicky business. A change in season is enough to render some of the beloved holy grail products we’ve spent ages on the hunt for less than perfect. That’s why Innisfree has come out with My Drop (14 ml, 10,000₩), a handy little product made to be mixed with your foundation…

Brand Spotlight: Moonshot is Bold Beauty for Beginners

Even before opening their first flagship store in 2015, Moonshot’s name was on everyone’s lips. The beauty community was abuzz with talk of the brand that was said to be backed by famous K-Pop conglomerate YG Entertainment, a company part of the “K-Pop Big 3”, a group of 3 companies including JYP Entertainment and SM…

How Pantone’s Color of the Year is Popping Up in K-Beauty

Pantone declared Ultra Violet as 2018’s color of the year – a shade signifying intrigue and unconventionality. Naturally, variants of the dramatic purple shade have been making their way to trends everywhere. And Korea is no different. Well kind of. A true ultra violet can be a bit dramatic, and ultra violet in its absolute…

Brand Spotlight: Pony Effect is Beauty with an Edge

When people think of K-Beauty, they tend to think of subdued colors and a light, natural look. However, there’s one brand that strives to be different from the rest – Pony Effect! Created by self-taught celebrity makeup artist Pony in 2015, Pony Effect has since become a force to be reckoned with, even inspiring famous…

Jung Saem Mool Beauty Brings the Real Makeup Artist Cred

Jung Saem Mool Beauty is a high-end K-Beauty brand founded by and named after one of the most famous makeup artists in South Korea – Jung Saem Mool. She works with many Hallyu (Korean Wave) stars and is a veteran in the industry – the artist has 29 years of experience behind her (makeup brush)…

A Lipstick Junkie’s Heaven – the eSpoir Lipstick NoWear line

eSpoir is one of those K-beauty brands that you probably haven’t heard of much – but should get familiar with ASAP. If you enjoy makeup, especially lipsticks, you will love eSpoir. eSpoir is an Amore Pacific brand, most known for their lipsticks and foundations. Let’s start by introducing you to their most extensive lipstick line,…

Brand Spotlight: Bbia is Beauty on a Budget

When it comes to K-Beauty, people tend to be the most familiar with the big road shop brands like Etude House and The Face Shop. What many don’t know is that there are a plethora of online K-Beauty brands with top-notch products! Today I will be introducing one of the best, and one that has…

American vs. East Asian Makeup – What’s the Difference?

Both East Asia and America are makeup-centric regions in their own right but often times share little overlap in makeup styles. There’s no denying that the culture we grow up in heavily shapes our perceptions of beauty. And the differences in makeup trends around the world are evidence that there isn’t one strict definition of…

3 YouTube Beauty Gurus to Ease You into the World of K-Beauty

Forget Netflix. YouTube is where I go when I want a lazy Friday night in bed. And for those who have ever fallen down the rabbit hole that is makeup tutorials on YouTube, you can probably understand why. Before moving to Korea, K-Beauty from a distance seemed deceptively simple to me – bright lipstick, light-colored…

Best K-Beauty Stores to Visit in Seoul

When it comes to beauty shopping, Seoul is the swoon-worthy epicenter. Now a go-to destination for Beauty tourism, people flock from all over the world to buy facemasks in bulk, get their hands on the newest skincare innovations, and even to get dermatological treatments during their stay. In fact, stand alone beauty stores, a particularity…

15 Gifts for the Beauty-Loving Teen in Your Life

Make sure your gift stands out at Christmas by giving the beauty-inclined teen in your life the tools to upgrade their skincare and makeup needs for the new year! These gifts will give them what they need to create bold new makeup looks or have their skin glowing from within: 15. COSRX Morning PH Cleanser…