How Pantone’s Color of the Year is Popping Up in K-Beauty

Pantone declared Ultra Violet as 2018’s color of the year – a shade signifying intrigue and unconventionality. Naturally, variants of the dramatic purple shade have been making their way to trends everywhere. And Korea is no different. Well kind of. A true ultra violet can be a bit dramatic, and ultra violet in its absolute…

American vs. East Asian Makeup – What’s the Difference?

Both East Asia and America are makeup-centric regions in their own right but often times share little overlap in makeup styles. There’s no denying that the culture we grow up in heavily shapes our perceptions of beauty. And the differences in makeup trends around the world are evidence that there isn’t one strict definition of…