3 YouTube Beauty Gurus to Ease You into the World of K-Beauty

Forget Netflix. YouTube is where I go when I want a lazy Friday night in bed. And for those who have ever fallen down the rabbit hole that is makeup tutorials on YouTube, you can probably understand why. Before moving to Korea, K-Beauty from a distance seemed deceptively simple to me – bright lipstick, light-colored…

Best K-Beauty Stores to Visit in Seoul

When it comes to beauty shopping, Seoul is the swoon-worthy epicenter. Now a go-to destination for Beauty tourism, people flock from all over the world to buy facemasks in bulk, get their hands on the newest skincare innovations, and even to get dermatological treatments during their stay. In fact, stand alone beauty stores, a particularity…

15 Gifts for the Beauty-Loving Teen in Your Life

Make sure your gift stands out at Christmas by giving the beauty-inclined teen in your life the tools to upgrade their skincare and makeup needs for the new year! These gifts will give them what they need to create bold new makeup looks or have their skin glowing from within: 15. COSRX Morning PH Cleanser…

5 K-Beauty Glitter Products to Light Up the Holidays

Glitter has always been a beauty staple, but the year’s end is truly when even your Average Joe feels tempted to light up their life with all the glitz and glam of the holiday season. Here are 5 Korean products available year-round that can help you get your glitter on! The Saem – Echo Soul…

VDL’s Red Collection is a Christmas Delight

Holiday season is here and VDL has got all of your seasonal beauty needs covered. The Red Collection features everything you would need for your lids all the way down to your nails! VDL’s new sleek and red selection of blush, primer, lippies, eyeshadow palettes and cushion foundations are screaming for a rouge-y, sexy Santa Baby…

Shine Bright in eSpoirs’s Holiday Shower

Holiday launches are in full throttle here in South Korea and every brand is competing for the best holiday collection! So far, each has featured everything from shiny new highlighters and sultry blushes to shimmery lipsticks and party-ready nail polishes. With so many equally beautiful and mesmerizing items on the market, it’s up to us…

Holiday Sparkle Peri Pera-Style!

The holiday season is almost here and K-Beauty brands are getting ready! This year the first big holiday collection to catch everyone’s attention is Peri Pera Pearly Night. Peri Pera is known for its extremely cute packaging, but this time they really outdid themselves. Everything glitters or shines and is absolutely gorgeous, but the star of…

Is It Time for Korean Beauty to Taste the Rainbow?

We can all agree that when it comes to skincare, Korean products have been adopted on a mass market level. Now occupying shelf space in places like Sephora, copy in magazines such as Allure and air time on YouTube, Korean beauty is being incorporated in the regimen of pretty much every self-respecting beauty aficionado. Thanks…

The Benefits of Rice Water in Your Skincare

I’m a simple gal with several skin troubles, which include dry, acne-prone skin, an oily t-zone, acne scarring, and skin texture. I want a clean and clear face just as much as the next person, but for a daily routine I prefer as few steps as possible. That’s why I strive for a simple but…

This Etude House Palette is Perfect for Fall

The leaves are finally changing colors on the heels of Fall and our go-to makeup shades are following suit. We are dropping the peachy pink hues of Summer and bringing back the deep burgundies, browns, and golds we had shoved to the back of our makeup collections all year. It seems Etude House has gotten…