This Mediheal Sheet Mask + Ampoule Set Packs a 1-2 Punch

Let’s face it, choosing a new sheet mask to try can be overwhelming. There are way too many on the market to keep up with what’s the new hot product or ingredient. I oftentimes catch myself standing by the sheet mask aisle blanking out at all the different options, not knowing what would even be…

Beauty Backstage: Angella Park, Skincare Clinic Owner

Angella Park is an entrepreneur, beauty guru, and owner of a skincare clinic called 99 Salon – located in the heart of Busan, South Korea. She started working in the beauty industry when she was 21 and has been in the beauty business for the past 10 years with her mother, founder and CEO of…

Jung Saem Mool Beauty Brings the Real Makeup Artist Cred

Jung Saem Mool Beauty is a high-end K-Beauty brand founded by and named after one of the most famous makeup artists in South Korea – Jung Saem Mool. She works with many Hallyu (Korean Wave) stars and is a veteran in the industry – the artist has 29 years of experience behind her (makeup brush)…

A Comprehensive Guide to Dr. Jart+’s Most Popular Lines

Dr. Jart professes a love of and commitment to scientific innovation in the field of skincare. The company works with a team of 15 dermatologists from clinics and research universities throughout South Korea to bring you the products and lines you see today. However, where does the Dr. Jart novice even begin to look in…

How to Recover from Dry Skin

Cold, chilly temperatures call for a nice things like a cup of hot cocoa by the fire, but they also call for not so nice things like chapped, flaking skin. Increased exposure to heaters, freezing winds, or a lack of proper care can lead to aggravating skin conditions like dry, cracked skin or even eczema….

A Lipstick Junkie’s Heaven – the eSpoir Lipstick NoWear line

eSpoir is one of those K-beauty brands that you probably haven’t heard of much – but should get familiar with ASAP. If you enjoy makeup, especially lipsticks, you will love eSpoir. eSpoir is an Amore Pacific brand, most known for their lipsticks and foundations. Let’s start by introducing you to their most extensive lipstick line,…

Brand Spotlight: CNP Laboratory is Dermatology in a Bottle

Not only is CNP (Cha and Park) Laboratory one of my favorite Korean skincare brands of all time, but it has also improved and strengthened my skin the most. There’s a reason why “laboratory” is in their name. Launched from a leading skin clinic in Korea, CNP Laboratory develops their products through their own dermatology…

Brand Spotlight: Bbia is Beauty on a Budget

When it comes to K-Beauty, people tend to be the most familiar with the big road shop brands like Etude House and The Face Shop. What many don’t know is that there are a plethora of online K-Beauty brands with top-notch products! Today I will be introducing one of the best, and one that has…

Brand Spotlight: COSRX Takes the Struggle Out of Breakouts

COSRX is one of the first brands that got me interested in Korean beauty. It’s simple, effective, and a great price. If you’re thinking of switching over to a K-Beauty routine, COSRX is a must-have! Their products do an exceptional job at fighting breakouts because they balance exfoliation with moisture. Check out the breakdown below…

Toners, Serums, Essences – The New Skin Care Essentials?

When putting together a skin care routine, the countless number of products out there and the fancy jargon thrown around can be mind-boggling. Moreover, figuring out what exactly is necessary for you can be reason enough to give up on the process altogether. The key here is to know your skin type. Then learn what…

AHA and BHA – What Exactly are They?

AHA and BHA are acids – a bit daunting right? But products that contain AHA or BHA can really turn your skin around when used properly. AHA and BHA are also known as chemical peels, which is basically their purpose – to exfoliate your skin. Many products that advertise as “peels” will contain some sort…

American vs. East Asian Makeup – What’s the Difference?

Both East Asia and America are makeup-centric regions in their own right but often times share little overlap in makeup styles. There’s no denying that the culture we grow up in heavily shapes our perceptions of beauty. And the differences in makeup trends around the world are evidence that there isn’t one strict definition of…

Battle Whiteheads Without Breaking the Bank

Who likes waking up to acne on their face? I am positive no one enjoys saying hello to new acne in the morning, so let’s talk about ways to battle these whiteheads! Having battled acne for more than 7 years, I can confidently say a more expensive product does not necessarily mean a more effective…

3 YouTube Beauty Gurus to Ease You into the World of K-Beauty

Forget Netflix. YouTube is where I go when I want a lazy Friday night in bed. And for those who have ever fallen down the rabbit hole that is makeup tutorials on YouTube, you can probably understand why. Before moving to Korea, K-Beauty from a distance seemed deceptively simple to me – bright lipstick, light-colored…