Korea’s Fave Summer Lipstick Drop – eSpoir’s NoWear Lip Toppers

K-Beauty lovers are raving about eSpoir’s latest drop in the lipstick department – NoWear Lip Toppers. Coming in 10 shades in matte and 12 in satin, NoWear wearers can get funky & sexy with the available colors tones. With new launches every season, one can get overwhelmed with the selection of lip products. eSpoir is…

Brand Spotlight: Moonshot is Bold Beauty for Beginners

Even before opening their first flagship store in 2015, Moonshot’s name was on everyone’s lips. The beauty community was abuzz with talk of the brand that was said to be backed by famous K-Pop conglomerate YG Entertainment, a company part of the “K-Pop Big 3”, a group of 3 companies including JYP Entertainment and SM…

Beauty Backstage: Emma Beauty, Model and Content Creator

Emma Beauty is a “Beauty Creator” on NaverTV, one of the biggest online channels and search engines in Korea (think Youtube + Google = Naver). Her channel features product reviews and makeup tutorials and follows her life behind the scenes as a model. Primarily a beauty model, she’s worked with Laneige, Estee Lauder, Espoir, Etude House, Stila,…

Brand Spotlight: Pony Effect is Beauty with an Edge

When people think of K-Beauty, they tend to think of subdued colors and a light, natural look. However, there’s one brand that strives to be different from the rest – Pony Effect! Created by self-taught celebrity makeup artist Pony in 2015, Pony Effect has since become a force to be reckoned with, even inspiring famous…

A Lipstick Junkie’s Heaven – the eSpoir Lipstick NoWear line

eSpoir is one of those K-beauty brands that you probably haven’t heard of much – but should get familiar with ASAP. If you enjoy makeup, especially lipsticks, you will love eSpoir. eSpoir is an Amore Pacific brand, most known for their lipsticks and foundations. Let’s start by introducing you to their most extensive lipstick line,…