The 8 Best Makeup Removers Koreans Actually Use 2018

Properly removing your makeup is an essential step to keeping your skin clean. There are a variety of options from micellar waters to cleansing oils that can get the job done. And depending on how much makeup you use and your skin type, different products. However, below we’ve rounded up the 8 most popular and…

Meet Melixir: Korea’s First Vegan Skincare

Encased in mesmerizing warm tones and editorial cosmetic packaging, Melixir catches the eye of every Korean millennial woman that can decipher between quality packaging, ingredients, and skincare. Freshly entering the market, Melixir is quickly gaining momentum in the start up and skincare community – as the first Korean vegan skincare company. Completely vegan, Melixir’s products…

LabNo: What is this K-Beauty Brand Saying “No” to?

The “No” in LabNo’s brand name isn’t short for anything. It’s literally a big fat “No” to skincare practices LabNo has deemed unhealthy – namely the shortcuts companies take in developing products. The “No” encapsulates their uncompromising commitment to transparency and good ingredients. So what are they saying “No” to exactly? the 20 ingredients you should…

The Best Korean Sunscreens in Korea Right Now 2018

The landscape of sunscreens in Korea has skewed towards a “safe ingredient” trend. This comes with the advent of Korean cosmetic analysis apps like 화해 (Hwahae) making potentially irritating/hazardous ingredients easier to be aware of as well as Korean beauty gurus (e.g. Director Pi) espousing the need for “good” ingredients. Formulations with gentle ingredients are…

Beauty Backstage: Emma Beauty, Model and Content Creator

Emma Beauty is a “Beauty Creator” on NaverTV, one of the biggest online channels and search engines in Korea (think Youtube + Google = Naver). Her channel features product reviews and makeup tutorials and follows her life behind the scenes as a model. Primarily a beauty model, she’s worked with Laneige, Estee Lauder, Espoir, Etude House, Stila,…

The Benefits of Rice Water in Your Skincare

I’m a simple gal with several skin troubles, which include dry, acne-prone skin, an oily t-zone, acne scarring, and skin texture. I want a clean and clear face just as much as the next person, but for a daily routine I prefer as few steps as possible. That’s why I strive for a simple but…