Brand Spotlight: Rovectin Offers Non-Toxic Skincare

“You do not need unnecessarily fancy and complicated ingredients to make your skin healthy and beautiful.” That’s Rovectin’s stance on skincare. Simple, healthy, and non-toxic is the mantra they recite when creating all of their products. For all those with ultra-sensitive skin, join in on Rovectin’s revolution. Originally formed when developing a calming cream for…

Meet Melixir: Korea’s First Vegan Skincare

Encased in mesmerizing warm tones and editorial cosmetic packaging, Melixir catches the eye of every Korean millennial woman that can decipher between quality packaging, ingredients, and skincare. Freshly entering the market, Melixir is quickly gaining momentum in the start up and skincare community – as the first Korean vegan skincare company. Completely vegan, Melixir’s products…

LabNo: What is this K-Beauty Brand Saying “No” to?

The “No” in LabNo’s brand name isn’t short for anything. It’s literally a big fat “No” to skincare practices LabNo has deemed unhealthy – namely the shortcuts companies take in developing products. The “No” encapsulates their uncompromising commitment to transparency and good ingredients. So what are they saying “No” to exactly? the 20 ingredients you should…

Beauty Backstage: Unistella the Celebrity Nail Artist and Her Jewelry Drop

Unistella aka Eunkyung Park is a rockstar in the nail art world. A bit of punk, glam, and elegance all rolled into one, her cutting edge nail art trends have gone viral and upended standard approaches to nail art. If you’ve ever seen wire nails or shattered glass nails trending on Instagram, yup that’s all her. Her ingenuity…

Customize Your Makeup with Innisfree’s New My Drops

Let’s face it – our skin is finicky business. A change in season is enough to render some of the beloved holy grail products we’ve spent ages on the hunt for less than perfect. That’s why Innisfree has come out with My Drop (14 ml, 10,000₩), a handy little product made to be mixed with your foundation…

Beauty Backstage: Serina Hwang, Korean Broadcaster

Serina Hwang is a force to be reckoned with in the Korean broadcasting world. Working with an eclectic group of networks (Arirang, EBS, LiTV, JEI English), she hosts for TV (Arirang Today World Edition, EBSe 지식 English) and radio (EBS FM’s Morning Special, Easy Writing) and emcees events (Samsung, G20). Outside of work, she’s a mom of…

Brand Spotlight: Moonshot is Bold Beauty for Beginners

Even before opening their first flagship store in 2015, Moonshot’s name was on everyone’s lips. The beauty community was abuzz with talk of the brand that was said to be backed by famous K-Pop conglomerate YG Entertainment, a company part of the “K-Pop Big 3”, a group of 3 companies including JYP Entertainment and SM…

Beauty Backstage: Emma Beauty, Model and Content Creator

Emma Beauty is a “Beauty Creator” on NaverTV, one of the biggest online channels and search engines in Korea (think Youtube + Google = Naver). Her channel features product reviews and makeup tutorials and follows her life behind the scenes as a model. Primarily a beauty model, she’s worked with Laneige, Estee Lauder, Espoir, Etude House, Stila,…

5 Products Perfect for Sensitive Skin

Think of someone sensitive you know — they tend to react to things more easily and might not get along with everyone. Sensitive skin is the same! It is prone to being more easily irritated than other skin and isn’t exactly best buds with a lot of skin products out there. You have to be…

Beauty Backstage: Angella Park, Skincare Clinic Owner

Angella Park is an entrepreneur, beauty guru, and owner of a skincare clinic called 99 Salon – located in the heart of Busan, South Korea. She started working in the beauty industry when she was 21 and has been in the beauty business for the past 10 years with her mother, founder and CEO of…

Brand Spotlight: Pony Effect is Beauty with an Edge

When people think of K-Beauty, they tend to think of subdued colors and a light, natural look. However, there’s one brand that strives to be different from the rest – Pony Effect! Created by self-taught celebrity makeup artist Pony in 2015, Pony Effect has since become a force to be reckoned with, even inspiring famous…

Brand Spotlight: CNP Laboratory is Dermatology in a Bottle

Not only is CNP (Cha and Park) Laboratory one of my favorite Korean skincare brands of all time, but it has also improved and strengthened my skin the most. There’s a reason why “laboratory” is in their name. Launched from a leading skin clinic in Korea, CNP Laboratory develops their products through their own dermatology…

Brand Spotlight: COSRX Takes the Struggle Out of Breakouts

COSRX is one of the first brands that got me interested in Korean beauty. It’s simple, effective, and a great price. If you’re thinking of switching over to a K-Beauty routine, COSRX is a must-have! Their products do an exceptional job at fighting breakouts because they balance exfoliation with moisture. Check out the breakdown below…

Skin Pick-Me-Ups for the Girl who Partied Too Hard

We’ve all been there–drank a little too much, stumbling home with frazzled hair, still a bit too intoxicated to even bother washing off our make-up. We either slip off our clothes and jump into the most jammies-like option available, or full on just jump into bed with our dress still on straight from the club….