5 Korean Cleansers For Your Double Cleansing Routine

A secret about Korean skincare routines is that double cleansing is the most important part. Cleansing away oil, dirt, pollution, makeup, and sunscreen is one of the secrets to giving your skin a healthy glow. Plus, at the end of the day, there’s something therapeutic about taking everything off your skin and feeling natural while…

Brand Spotlight: Rovectin Offers Non-Toxic Skincare

“You do not need unnecessarily fancy and complicated ingredients to make your skin healthy and beautiful.” That’s Rovectin’s stance on skincare. Simple, healthy, and non-toxic is the mantra they recite when creating all of their products. For all those with ultra-sensitive skin, join in on Rovectin’s revolution. Originally formed when developing a calming cream for…

These Korean Eateries are Good for the ‘Seoul’

Did you know that, out of all the countries in the world, South Korea placed as the number one spot for country with the most alcohol consumption? Surprising, isn’t it? Especially, for a country so small! You can blame soju…and soju’s favorite companion– samgyupsal! In the hustle and bustle of Korea, food is incredibly convenient…

Unistella x Dashing Diva Collaboration

With Unistella’s popularity on the rise, collaborations have been happening left & right with this stellar nail company and other big name brands. One of their recent collaborations included an artificial nail press-on brand called “Dashing Diva” which has successfully distributed their creative work in most countries in Asia. With gel nails becoming increasingly demanded…

Dr. Jart’s Water Fuse Collection Will Be Your Skin Savior This Winter

With Korea’s notoriously dry winter in just about full force, it’s time to pull out the big guns to keep your skin hydrated, dewy, and fresh. And Dr. Jart’s has got the stuff your skin will be craving. Whether it’s harsh whipping winds or stale office air, have no fear! Dr. Jart’s Water Fuse Collection…

3CE – Cult Korean Beauty Brand

The up and coming brand 3CE has gained lots of traction and popularity to the women of South Korea. With their fun trendy posts and their knowledge of what millennials want, they’ve successfully created tons of stores, editorial content, and engagement with Koreans. As a cosmetic brand that has been released under the successful fashion…

2017 Was All About Sultry Makeup in Korea

The current trending face in Korea has moved away from a “no-makeup” makeup look to a more sultry, disheveled, and sexy style. Korea’s cosmetic and editorial trendsetters are introducing new facets to the signature Korean style popular throughout Asia. For the most part, the average Korean woman still wears very light, natural-looking makeup, conservative clothing,…

K-Beauty in Korea vs. America

Unknown to many in the West- Korean beauty in Korea looks very different than it does in the US, Canada, etc. Though many companies vouch to be the “best of K-Beauty”, those in Korea when they peer into these sites and brands, are quite surprised as many of these brands don’t exist in the Korean…