How Pantone’s Color of the Year is Popping Up in K-Beauty

Pantone declared Ultra Violet as 2018’s color of the year – a shade signifying intrigue and unconventionality. Naturally, variants of the dramatic purple shade have been making their way to trends everywhere. And Korea is no different. Well kind of. A true ultra violet can be a bit dramatic, and ultra violet in its absolute…

Is It Time for Korean Beauty to Taste the Rainbow?

We can all agree that when it comes to skincare, Korean products have been adopted on a mass market level. Now occupying shelf space in places like Sephora, copy in magazines such as Allure and air time on YouTube, Korean beauty is being incorporated in the regimen of pretty much every self-respecting beauty aficionado. Thanks…