Korea’s New Wave of Cleansing: the Cleansing Oil + Water Hybrid

When it comes to face wash, there are seemingly infinite options. If you want to cleanse your face like a French woman, there are micellar waters. And cleansing oils had their big craze a few years back. But what’s emerging out on the market here in Korea is a new category, a hybrid of the…

Beauty Backstage: Emma Beauty, Model and Content Creator

Emma Beauty is a “Beauty Creator” on NaverTV, one of the biggest online channels and search engines in Korea (think Youtube + Google = Naver). Her channel features product reviews and makeup tutorials and follows her life behind the scenes as a model. Primarily a beauty model, she’s worked with Laneige, Estee Lauder, Espoir, Etude House, Stila,…

How Pantone’s Color of the Year is Popping Up in K-Beauty

Pantone declared Ultra Violet as 2018’s color of the year – a shade signifying intrigue and unconventionality. Naturally, variants of the dramatic purple shade have been making their way to trends everywhere. And Korea is no different. Well kind of. A true ultra violet can be a bit dramatic, and ultra violet in its absolute…

Best K-Beauty Stores to Visit in Seoul

When it comes to beauty shopping, Seoul is the swoon-worthy epicenter. Now a go-to destination for Beauty tourism, people flock from all over the world to buy facemasks in bulk, get their hands on the newest skincare innovations, and even to get dermatological treatments during their stay. In fact, stand alone beauty stores, a particularity…

Holiday Gifts K-Beauty Newbs Will Love 2018

The gift-giving season is here! Are you behind on your holiday shopping? Want a little pick-me-up treat for yourself during this busy, wintry time? If so, I have a gift guide to help find your friends, family, (or even yourself) the perfect products for a first-time introduction to the K-Beauty scene. Skincare There’s an overwhelming…

Is It Time for Korean Beauty to Taste the Rainbow?

We can all agree that when it comes to skincare, Korean products have been adopted on a mass market level. Now occupying shelf space in places like Sephora, copy in magazines such as Allure and air time on YouTube, Korean beauty is being incorporated in the regimen of pretty much every self-respecting beauty aficionado. Thanks…

Getting Skin Deep with Collagen

Choosing the best products for our skin doesn’t always feel like the easiest thing in the world when it comes down to the K-Beauty game. Everywhere you turn, there is a new and powerful ingredient that’s supposedly going to offer our skin a plethora of lifelong benefits and possibly even pay off our debt. You’ve…

5 Etude House Must-Haves for K-Beauty Newbies & Veterans

Korean beauty is well-known for its affinity towards unique, trendy packaging, and cute, girly concepts, and no brand does this better than the one and only Etude House. With such a huge range of products, it can be overwhelming to get your head wrapped around what to try first, so I’ve made a comprehensive guide…

K-Beautified: My Road to Healthy Skin

A great skincare routine that doesn’t break the bank or break you out is hard to curate. After 15 years of trying products from boutiques to drugstores, I’ve finally found a routine that fits.  I did so much damage to my skin as a teen that I’m still dealing with it. My cystic acne left…

This Etude House Palette is Perfect for Fall

The leaves are finally changing colors on the heels of Fall and our go-to makeup shades are following suit. We are dropping the peachy pink hues of Summer and bringing back the deep burgundies, browns, and golds we had shoved to the back of our makeup collections all year. It seems Etude House has gotten…