The 8 Best Makeup Removers Koreans Actually Use 2018

Properly removing your makeup is an essential step to keeping your skin clean. There are a variety of options from micellar waters to cleansing oils that can get the job done. And depending on how much makeup you use and your skin type, different products. However, below we’ve rounded up the 8 most popular and…

Korea’s Fave Summer Lipstick Drop – eSpoir’s NoWear Lip Toppers

K-Beauty lovers are raving about eSpoir’s latest drop in the lipstick department – NoWear Lip Toppers. Coming in 10 shades in matte and 12 in satin, NoWear wearers can get funky & sexy with the available colors tones. With new launches every season, one can get overwhelmed with the selection of lip products. eSpoir is…

Korea’s New Wave of Cleansing: the Cleansing Oil + Water Hybrid

When it comes to face wash, there are seemingly infinite options. If you want to cleanse your face like a French woman, there are micellar waters. And cleansing oils had their big craze a few years back. But what’s emerging out on the market here in Korea is a new category, a hybrid of the…

LabNo: What is this K-Beauty Brand Saying “No” to?

The “No” in LabNo’s brand name isn’t short for anything. It’s literally a big fat “No” to skincare practices LabNo has deemed unhealthy – namely the shortcuts companies take in developing products. The “No” encapsulates their uncompromising commitment to transparency and good ingredients. So what are they saying “No” to exactly? the 20 ingredients you should…

Customize Your Makeup with Innisfree’s New My Drops

Let’s face it – our skin is finicky business. A change in season is enough to render some of the beloved holy grail products we’ve spent ages on the hunt for less than perfect. That’s why Innisfree has come out with My Drop (14 ml, 10,000₩), a handy little product made to be mixed with your foundation…

Mediheal Masks: The Cost-effective Bulk Pack from Costco

Mediheal is one of the most dominant players in Korea when it comes to face masks. They have a variety of different types, so it tends to get really hard to choose even within the Mediheal brand! However, the Costcos in Korea take the trendiest and and most popular skincare products and sell them in…

Why Korea’s Cotton Pad Skincare Trend Actually Works

You might’ve seen Korean Youtubers with cotton pads all around their face. Sticking product-soaked cotton pads on your face has been known as a bit of a DIY skincare trick in Asia for a while. However, in the past year, it’s taken off more than ever as a trend in Korea with videos and tutorials…

Brand Spotlight: Moonshot is Bold Beauty for Beginners

Even before opening their first flagship store in 2015, Moonshot’s name was on everyone’s lips. The beauty community was abuzz with talk of the brand that was said to be backed by famous K-Pop conglomerate YG Entertainment, a company part of the “K-Pop Big 3”, a group of 3 companies including JYP Entertainment and SM…

Beauty Backstage: Emma Beauty, Model and Content Creator

Emma Beauty is a “Beauty Creator” on NaverTV, one of the biggest online channels and search engines in Korea (think Youtube + Google = Naver). Her channel features product reviews and makeup tutorials and follows her life behind the scenes as a model. Primarily a beauty model, she’s worked with Laneige, Estee Lauder, Espoir, Etude House, Stila,…

How to Transition Your Skin Care from Winter to Spring

It’s finally warming up and we’re celebrating the changing season! How are you preparing for it? If you’ve begun to put away your heavier sweaters and shearling boots, that’s definitely a start! But are you preparing to transition your skincare for Spring, too? You should, and can! And I have just the tips to help…

How Pantone’s Color of the Year is Popping Up in K-Beauty

Pantone declared Ultra Violet as 2018’s color of the year – a shade signifying intrigue and unconventionality. Naturally, variants of the dramatic purple shade have been making their way to trends everywhere. And Korea is no different. Well kind of. A true ultra violet can be a bit dramatic, and ultra violet in its absolute…

5 Products Perfect for Sensitive Skin

Think of someone sensitive you know — they tend to react to things more easily and might not get along with everyone. Sensitive skin is the same! It is prone to being more easily irritated than other skin and isn’t exactly best buds with a lot of skin products out there. You have to be…

This Mediheal Sheet Mask + Ampoule Set Packs a 1-2 Punch

Let’s face it, choosing a new sheet mask to try can be overwhelming. There are way too many on the market to keep up with what’s the new hot product or ingredient. I oftentimes catch myself standing by the sheet mask aisle blanking out at all the different options, not knowing what would even be…