9 Times K-pop Idols Collaborated on K-beauty Products

If you’re a fan of Korean beauty, you’re definitely not alone. According to this report, the K-beauty industry is expected to reach a value of $21.8 billion by 2026 — more than doubling its growth in a little over ten years. It’s hardly a surprise that K-pop and K-beauty have grown in popularity together! In…

Summer Must-Haves: 5 Best Korean Lip Tints

A lip tint is one of the, if not the most distinctive product in the world of K-beauty. It simultaneously gives your lips a bright color, while nourishing and moisturizing them. Besides, it also protects lips from the harsh UV rays. But the main reason why Korean girls choose tints over other lip products is…

DIY Skin Healing Solutions – Minnavi Facial Oils

Minnavi is a customizable skincare brand that uniquely allows you to blend products from their line of essences & oils. Innovated by top dermatologists in Korea’s skincare R&D, Minnavi is a game changer using 100% natural, vegan, and cruelty-free formulas that can be individualized to fit all skin types. They offer healing formulas that revitalize your…

Korea’s Fave Summer Lipstick Drop – eSpoir’s NoWear Lip Toppers

K-Beauty lovers are raving about eSpoir’s latest drop in the lipstick department – NoWear Lip Toppers. Coming in 10 shades in matte and 12 in satin, NoWear wearers can get funky & sexy with the available colors tones. With new launches every season, one can get overwhelmed with the selection of lip products. eSpoir is…

Customize Your Makeup with Innisfree’s New My Drops

Let’s face it – our skin is finicky business. A change in season is enough to render some of the beloved holy grail products we’ve spent ages on the hunt for less than perfect. That’s why Innisfree has come out with My Drop (14 ml, 10,000₩), a handy little product made to be mixed with your foundation…