9 Times K-pop Idols Collaborated on K-beauty Products

If you’re a fan of Korean beauty, you’re definitely not alone. According to this report, the K-beauty industry is expected to reach a value of $21.8 billion by 2026 — more than doubling its growth in a little over ten years. It’s hardly a surprise that K-pop and K-beauty have grown in popularity together! In…

Top 8 Summer-to-Fall Transition Tips: Beauty Edition

From skin care to makeup and everything in between Fall is that magical season when you’re finally able to pull out your favorite warm wardrobe staples – waterproof trenches and Martens with a chunky platform are among them – and hold onto them for the remainder of the year. And while the anticipation for the…

NCT Dream are CandyLab’s Newest Brand Ambassadors

The K-pop boy group’s latest announcement is the collab of our dreams. K-pop group NCT Dream are the proud new ambassadors for CandyLab Cosmetics, a makeup brand best known for its collection of vivid, sparkly lip and eye products.  CandyLab specializes in makeup to have fun with. Their most popular products include pigmented lip tints…

“Expect Tomorrow” to be a Great Skin Day with Cosrx

At Soak, we’ve fallen in love with K-beauty brand Cosrx! With a tagline of “expecting tomorrow”, we love the innovation and effectiveness that is poured into all of their products. The first product I personally discovered by them was their “Acne Pimple Master Patch” that changed my skin for the better after using it just…

Brand Spotlight: Exploring Urang’s Family-Friendly Serum Line

URANG Natural (pronounced yoo-rang) is an exciting, up-and-coming skincare brand with organic, gentle ingredients that are safe for the whole family! When she was pregnant with her first child, founder and aromatherapist Jina Lee set out to find a product that she felt would be safe for both her and her unborn baby. After she…

Brand Spotlight: The Heimish Skincare Journey to Natural Beauty

In a world with new, flashy products emerging everyday, Heimish works to bring simplicity and effectiveness to beauty routines worldwide. Heimish is a K-beauty cosmetic line featuring skincare and makeup items. It was launched in 2016 with the goal of enhancing the natural beauty of each individual. Heimish products are cruelty free and paraben free,…

The 7 Best Vitamins & Supplements for Healthy Skin

We’re always told to eat our veggies and take supplements to get our vitamins in, but that’s not the only way to reap their benefits. Certain vitamins can actually be applied topically, and you don’t wanna miss out on great skin, do you? Let’s go over the A, B, C’s, (… and E’s!) of face-friendly…

How to Replenish Your Skin After a Night Out

We’ve all been there–drank a little too much, stumbling home, still a bit too intoxicated to bother washing off our make-up. We either slip off our clothes and slink into our pajamas, or shamelessly jump into bed with our dress still on straight from the club. After only three hours of sleep, we wake up…

10 Best Winter Skincare Swaps for 2019

The temperature has dropped and your skin’s resilience has as well. For half of us on this globe, this winter has been a drastic change in humidity levels, exposure to indoor heats, and harsh winds that make skin drier and duller. The symptoms? Faces are feeling tight, itchy, and chaffed. Lips have gone full-on chapped…

5 Products Perfect for Sensitive Skin

Think of someone sensitive you know — they tend to react to things more easily and might not get along with everyone. Sensitive skin is the same! It is prone to being more irritated than other skin and isn’t exactly best buds with a lot of skin products out there. You have to be more…

DIY Skin Healing Solutions – Minnavi Facial Oils

Minnavi is a customizable skincare brand that uniquely allows you to blend products from their line of essences & oils. Innovated by top dermatologists in Korea’s skincare R&D, Minnavi is a game changer using 100% natural, vegan, and cruelty-free formulas that can be individualized to fit all skin types. They offer healing formulas that revitalize your…

The 8 Best Makeup Removers Koreans Actually Use 2018

Properly removing your makeup is an essential step to keeping your skin clean. There are a variety of options from micellar waters to cleansing oils that can get the job done. And depending on how much makeup you use and your skin type, different products. However, below we’ve rounded up the 8 most popular and…

Korea’s Fave Summer Lipstick Drop – eSpoir’s NoWear Lip Toppers

K-Beauty lovers are raving about eSpoir’s latest drop in the lipstick department – NoWear Lip Toppers. Coming in 10 shades in matte and 12 in satin, NoWear wearers can get funky & sexy with the available colors tones. With new launches every season, one can get overwhelmed with the selection of lip products. eSpoir is…

Korea’s New Wave of Cleansing: the Cleansing Oil + Water Hybrid

When it comes to face wash, there are seemingly infinite options. If you want to cleanse your face like a French woman, there are micellar waters. And cleansing oils had their big craze a few years back. But what’s emerging out on the market here in Korea is a new category, a hybrid of the…