How Rice Water Changed My Skin for the Better

I’m a simple gal with several skin troubles, which include dry, acne-prone skin, an oily t-zone, acne scarring, and skin texture. I want a clean and clear face just as much as the next person, but for a daily routine I prefer as few steps as possible. That’s why I strive for a simple but…

Dr. Jart’s Water Fuse Collection Will Be Your Skin Savior This Winter

With Korea’s notoriously dry winter in just about full force, it’s time to pull out the big guns to keep your skin hydrated, dewy, and fresh. And Dr. Jart’s has got the stuff your skin will be craving. Whether it’s harsh whipping winds or stale office air, have no fear! Dr. Jart’s Water Fuse Collection…

3CE – Cult Korean Beauty Brand

The up and coming brand 3CE has gained lots of traction and popularity to the women of South Korea. With their fun trendy posts and their knowledge of what millennials want, they’ve successfully created tons of stores, editorial content, and engagement with Koreans. As a cosmetic brand that has been released under the successful fashion…

2017 Was All About Sultry Makeup in Korea

The current trending face in Korea has moved away from a “no-makeup” makeup look to a more sultry, disheveled, and sexy style. Korea’s cosmetic and editorial trendsetters are introducing new facets to the signature Korean style popular throughout Asia. For the most part, the average Korean woman still wears very light, natural-looking makeup, conservative clothing,…

K-Beauty in Korea vs. America

Unknown to many in the West- Korean beauty in Korea looks very different than it does in the US, Canada, etc. Though many companies vouch to be the “best of K-Beauty”, those in Korea when they peer into these sites and brands, are quite surprised as many of these brands don’t exist in the Korean…