Korea’s Fave Summer Lipstick Drop – eSpoir’s NoWear Lip Toppers

K-Beauty lovers are raving about eSpoir’s latest drop in the lipstick department – NoWear Lip Toppers. Coming in 10 shades in matte and 12 in satin, NoWear wearers can get funky & sexy with the available colors tones. With new launches every season, one can get overwhelmed with the selection of lip products. eSpoir is…

Meet Korea’s Favorite Lip Tint: Comparing the Peripera Ink Tints

Peripera, an offshoot of popular road shop brand Clio in Korea, has taken over the lip tint market with its affordable prices (₩9,000/$9 USD) and such long-lasting formulas that some even bemoan the difficulty of removing them. While a Korean lip tint might be synonymous with the lip gradient look, don’t let that stop you…

How Pantone’s Color of the Year is Popping Up in K-Beauty

Pantone declared Ultra Violet as 2018’s color of the year – a shade signifying intrigue and unconventionality. Naturally, variants of the dramatic purple shade have been making their way to trends everywhere. And Korea is no different. Well kind of. A true ultra violet can be a bit dramatic, and ultra violet in its absolute…

Jung Saem Mool Beauty Brings the Real Makeup Artist Cred

Jung Saem Mool Beauty is a high-end K-Beauty brand founded by and named after one of the most famous makeup artists in South Korea – Jung Saem Mool. She works with many Hallyu (Korean Wave) stars and is a veteran in the industry – the artist has 29 years of experience behind her (makeup brush)…

How to Treat Yourself on Valentine’s Day

Are you the independent type? Does Valentine’s Day with self-care and pampering sound tempting? Or are you ready for a girl’s night out? If so, here are some alternative activities for those journeying solo (because singles should never have to dread Valentine’s Day!). Loving yourself well and the concept of self-care for Valentine’s Day has…

5 Etude House Must-Haves for K-Beauty Newbies & Veterans

Korean beauty is well-known for its affinity towards unique, trendy packaging, and cute, girly concepts, and no brand does this better than the one and only Etude House. With such a huge range of products, it can be overwhelming to get your head wrapped around what to try first, so I’ve made a comprehensive guide…

This Etude House Palette is Perfect for Fall

The leaves are finally changing colors on the heels of Fall and our go-to makeup shades are following suit. We are dropping the peachy pink hues of Summer and bringing back the deep burgundies, browns, and golds we had shoved to the back of our makeup collections all year. It seems Etude House has gotten…

3CE – Cult Korean Beauty Brand

The up and coming brand 3CE has gained lots of traction and popularity to the women of South Korea. With their fun trendy posts and their knowledge of what millennials want, they’ve successfully created tons of stores, editorial content, and engagement with Koreans. As a cosmetic brand that has been released under the successful fashion…