Beauty Backstage: Serina Hwang, Korean Broadcaster

Serina Hwang is a force to be reckoned with in the Korean broadcasting world. Working with an eclectic group of networks (Arirang, EBS, LiTV, JEI English), she hosts for TV (Arirang Today World Edition, EBSe 지식 English) and radio (EBS FM’s Morning Special, Easy Writing) and emcees events (Samsung, G20). Outside of work, she’s a mom of…

Why Korea’s Cotton Pad Skincare Trend Actually Works

You might’ve seen Korean Youtubers with cotton pads all around their face. Sticking product-soaked cotton pads on your face has been known as a bit of a DIY skincare trick in Asia for a while. However, in the past year, it’s taken off more than ever as a trend in Korea with videos and tutorials…

Beauty Backstage: Emma Beauty, Model and Content Creator

Emma Beauty is a “Beauty Creator” on NaverTV, one of the biggest online channels and search engines in Korea (think Youtube + Google = Naver). Her channel features product reviews and makeup tutorials and follows her life behind the scenes as a model. Primarily a beauty model, she’s worked with Laneige, Estee Lauder, Espoir, Etude House, Stila,…

This Mediheal Sheet Mask + Ampoule Set Packs a 1-2 Punch

Let’s face it, choosing a new sheet mask to try can be overwhelming. There are way too many on the market to keep up with what’s the new hot product or ingredient. I oftentimes catch myself standing by the sheet mask aisle blanking out at all the different options, not knowing what would even be…

A Comprehensive Guide to Dr. Jart+’s Most Popular Lines

Dr. Jart professes a love of and commitment to scientific innovation in the field of skincare. The company works with a team of 15 dermatologists from clinics and research universities throughout South Korea to bring you the products and lines you see today. However, where does the Dr. Jart novice even begin to look in…

How to Treat Yourself on Valentine’s Day

Are you the independent type? Does Valentine’s Day with self-care and pampering sound tempting? Or are you ready for a girl’s night out? If so, here are some alternative activities for those journeying solo (because singles should never have to dread Valentine’s Day!). Loving yourself well and the concept of self-care for Valentine’s Day has…

How Rice Water Changed My Skin for the Better

I’m a simple gal with several skin troubles, which include dry, acne-prone skin, an oily t-zone, acne scarring, and skin texture. I want a clean and clear face just as much as the next person, but for a daily routine I prefer as few steps as possible. That’s why I strive for a simple but…

The Secret to Koreans’ Dewy Skin

Is that the crunchy fall leaves I hear or is it the sound of crispy dehydrated skin calling out for help? If it’s the latter, you might want to continue reading because you need some serious skin S.O.S. I am here to drop some basic K-beauty knowledge that will  have your skin rejoicing throughout this…

K-Beautified: My Road to Healthy Skin

A great skincare routine that doesn’t break the bank or break you out is hard to curate. After 15 years of trying products from boutiques to drugstores, I’ve finally found a routine that fits.  I did so much damage to my skin as a teen that I’m still dealing with it. My cystic acne left…