Everything You Need to Know About Toun28’s Skincare Collection

Toun28 is a truly unique brand in the niche of K-beauty supply. It’s a one of a kind brand that offers natural and organic skincare products while following ethical and sustainable philosophies. To help your skin look and feel its best, Toun28 uses only natural and sustainable ingredients. They also have 100% fully recyclable packaging…

“Expect Tomorrow” to be a Great Skin Day with Cosrx

At Soak, we’ve fallen in love with K-beauty brand Cosrx! With a tagline of “expecting tomorrow”, we love the innovation and effectiveness that is poured into all of their products. The first product I personally discovered by them was their “Acne Pimple Master Patch” that changed my skin for the better after using it just…

Brand Spotlight: Laneige Skin Cream Line Keeps Your Skin Hydrated

No one has perfect skin. So, we need to put a little effort into making it look healthy and bright. But there is one thing that is crucial in your daily Korean skincare – hydration. Keeps your skin hydrated is essential because it prevents irritation and maintains healthy skin cells. So, you can preserve your…

Brand Spotlight: Exploring Urang’s Family-Friendly Serum Line

URANG Natural (pronounced yoo-rang) is an exciting, up-and-coming skincare brand with organic, gentle ingredients that are safe for the whole family! When she was pregnant with her first child, founder and aromatherapist Jina Lee set out to find a product that she felt would be safe for both her and her unborn baby. After she…

Brand Spotlight: The Heimish Skincare Journey to Natural Beauty

In a world with new, flashy products emerging everyday, Heimish works to bring simplicity and effectiveness to beauty routines worldwide. Heimish is a K-beauty cosmetic line featuring skincare and makeup items. It was launched in 2016 with the goal of enhancing the natural beauty of each individual. Heimish products are cruelty free and paraben free,…

Meet Melixir: Korea’s First Vegan Skincare

Encased in mesmerizing warm tones and editorial cosmetic packaging, Melixir catches the eye of every Korean millennial woman that can decipher between quality packaging, ingredients, and skincare. Freshly entering the market, Melixir is quickly gaining momentum in the start up and skincare community – as the first Korean vegan skincare company. Completely vegan, Melixir’s products…

Customize Your Makeup with Innisfree’s New My Drops

Let’s face it – our skin is finicky business. A change in season is enough to render some of the beloved holy grail products we’ve spent ages on the hunt for less than perfect. That’s why Innisfree has come out with My Drop (14 ml, 10,000₩), a handy little product made to be mixed with your foundation…

Brand Spotlight: CNP Laboratory is Dermatology in a Bottle

Not only is CNP (Cha and Park) Laboratory one of my favorite Korean skincare brands of all time, but it has also improved and strengthened my skin the most. There’s a reason why “laboratory” is in their name. Launched from a leading skin clinic in Korea, CNP Laboratory develops their products through their own dermatology…